1. STRATEGIES USED BY COMPANIES DURING THE RECESSION

2. McDonald‘s
McDonald‘s Corp.:McCafe line of espresso drinks. Get consumers to see the beverages as affordable, quality alternatives to lattes at more gourmet chains;
Offering free Wi-Fi

3. Aquired F.A.O Schwarz and KB Toys (well known toys speciality chain);
Started the holiday season early by opening stores just after midnight on black Friday;
Controling the major „toy“ related websites by purchasing etoys.com, toys.com and FAO.com
Introducing an exclusive line of Babies „R“ Us – branded baby essentials. They offer baby products, including infant formula, diapers and wipes at Up to 50 percent less than comparable brands.

4. Most used strategies during the recession
- short time work
- close companies/ factories
- reduction of jobs in a social way
 e.g. early retirement
- reduction of overtime
- dislocation

5. BOSCH during crisis

6. BOSCH Marketing strategies
Focus on 3 business sectors (Automotive Technology, Industrial Technology, Consumer Goods and Building Technology)
Important acquistion of companies with excellent expertise
Cost management
Flexible response to the economic downturn (flexible and reduced working time of 100,000 associates)

7. BOSCH Marketing strategies
Innovative Tradition
Technological improvement to ecological questions (auto engine with less consumption of fuel, electrical battery for cars)
Affordable advanced technology for everyone
Specific products for emerging markets (cost- effective system for Tata-Nano low-price vehicle in India)

8. Thyssen Krupp during crisis

9. Thyssen Krupp strategies
ThyssenKrupp PLuS
Improving earnings and liquidity in the short and medium term
reducing costs and financing requirements
and sustainably enhancing the Company's performance
Measures reduced costs over €1 billion
We lowered production and administrative costs
optimized procurement and sales
reduced expense for outsourced services
and systematically utilized opportunities for workforce flexibilization

10. modules form the basis for the program's success:
Thyssen Krupp strategies
ThyssenKrupp best
Groupwide value-enhancement program has been supporting the continuous improvement process
modules form the basis for the program's success:
management commitment
establishment in the Group's organization
involvement of employees
standardized and overarching controlling
the provision of methodological knowledge and the transfer of know-how

11. Thank you for your attention
Elze Rudiene
Jian
Vitali
Hendrik
Veslava
Melissa
Anna
Anne
Sophie
Max