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TV Production Studio Style: What is Mass Media. Goals for the Unit Describe the components to mass media Understand and teach about the main roles within.

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Presentation on theme: "TV Production Studio Style: What is Mass Media. Goals for the Unit Describe the components to mass media Understand and teach about the main roles within."— Presentation transcript:

1 TV Production Studio Style: What is Mass Media

2 Goals for the Unit Describe the components to mass media Understand and teach about the main roles within a studio Know the complexities of various pieces of equipment and accessories Gain professional experience on camera

3 Goals for the Unit Determine what is newsworthy Journalistic writing style Run and be a part of a news broadcast

4 Which do you think is a better source of information Group up, and write down a list of bullet points to debate in class.

5 Mass Media Mass Media: Mass media is the transmission of a message by a sender to a receiver through a decoder. 5 Key Parts

6 5 Parts of Mass Media Message: Information or content Sender: Person who sends the message (duh) Transmitter: Device that encodes the message Receiver: Device that decodes the message Destination: Simultaneously reaches a large group

7 5 Parts of Mass Media What can we consider “feedback”? Message

8 The Goal Mass media aims to reach the largest possible audience with same message at the same time. It’s goal is almost always informative

9 So... Are the following forms of mass media? A SMS message A phone call A breaking news story A video game A Facebook post An announcement at a sporting event State of the Union Address Iron Man 3

10 7 Types of Mass Media Print Recordings Cinema Radio Television Internet Mobile Phones

11 Not to confuse but... The organizations that control these outlets are also referred to as the Mass Media. It’s wise to always question where your media comes from

12 Now, a Challenge Doubt how the media has affected you? Let’s look at advertising as a way to see how we’ve grown accustomed to the use of media in our everyday lives

13 How many do you know?

14 How bout these...

15 ...and these

16 Who Owns the Media 6 Major corporations Own/control Television Networks Cable channels Movie Studios Newspapers Publishing Houses Websites Record Labels

17

18 Ownership

19 Consolidation

20 By the Numbers

21 Television What does this mean for the television you watch? Think about $$$ Advertising.

22 News

23 How could news be slanted towards a specific audience? What could some of those audiences be?

24 Radio

25 Movies

26 Recap Mass Media? Name the 7 types Who are the “Big Six” How can news be viewed as biased?


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