1. Marketing Mix Four P’s Product Placement (Distribution) Price Promotion

2. 4 P’s Continued If you don’t have a product a customer wants the rest of the 4 P’s don’t matter

3. Product Is what the business offers customers to satisfy needs. Athletic shoes, games, video rentals

4. Placement (Distribution) Involves how we make the product available to the consumer

5. Price The amount the customer is willing to pay for a product

6. Promotion Involves the ways to encourage customers to purchase products and increase customer satisfaction Advertising, publicity, personal selling, and public relations

7. Favorite Stores How does it satisfy your needs?

8. Segmentation Variables Geographic Demographic Psychographic Product Usage Benefits Derived

9. Segmentation Variables World Region Economic stage Nation City City size & density Region Climate Zip code Geographic

10. Segmentation Variables Gender Age Income Family size Family life cyle Occupation Education Demographic

11. Segmentation Variables Lifestyle Personality Attitude Psychographic

12. Segmentation Variables Readiness Ability & experience Loyalty Media & shopping habits Usage Rates Product Usage

13. Benefits Derived Belief on how someone perceives a product to work. Positive aspects of a certain product.