1. The Sales Process for Long Term Employer Engagement National Career Readiness Certificate Rachael Jungblut Program Manager Grand Rapids Community College 616.234.3623 rjungblu@grcc.edu

2. 2 Emerging Workforce (K-12 and Colleges) Transitional Workforce (MWAs and Agencies) Incumbent Workforce (Employers) Employers (Chambers & EAs) DemandSupply

3. 12/2/20153 The Old Conversation Employers say “New hires need more math.” Educators ask “How much more?” Employers say “We need better reading skills.” Educators ask “How much better?” We all know these can be endless discussions. This communication problem extends throughout the entire workforce supply/demand network

4. 4 “If they staged a slowdown, how would we know?” Harvard Business Review. March 2007. p. 90

5. 5 The Unanswered Questions Do you have qualified candidates? How successful are training classes? Are all employees prepared for audits? Are team leaders helping weak employees too much? Are data entry errors hurting the information system? Are you having trouble with hiring, promoting, or training?

6. 6 Reading for Information Job Specific Training Occupational Training Applied Mathematics Locating Information Foundational Skills The Supply System in Context of the Social Contract

7. 7 What is WIRED?

8. 8 West Michigan Strategic Alliance Region Allegan Barry Ionia Kent Muskegon Newaygo Ottawa

9. 9 Regional Vision for a Skilled Workforce “Our five-year vision is that West Michigan will be the national leader in the area of performance-based credentialing. We will have the nation’s best workforce skills inventory.” “We need to fuel the enlightened self-interests of a critical mass of employers in our region to recognize the NCRC and WorkKeys. Recognizing the certificate means that employers will understand that hiring and promoting the right candidates, based on NCRC WorkKeys scores, will reduce their turnover costs, reduce their internal training costs, and reduce internal training time.” “We now have the tools to build a strong globally competitive workforce in West Michigan. ” WIRED Business Plan, June 2007

10. 12/2/201510 The New Conversation Skills Assessment Tools from ACT National Career Readiness Certificate  A document that is awarded at three different levels – gold, silver, or bronze – that certifies an individual’s performance on job skills assessments Reading for Information Applied Mathematics Locating Information WorkKeys® job skills assessments  Assessments of an individual’s skills based on real-world analysis by ACT, Inc. of thousands of jobs.

11. 12/2/2015 Slide 11 Reading for Information Applied Mathematics Locating Information MVC What Every Worker Must Know

12. 12/2/201512 National Career Readiness Certificate The NCRC creates a trusted common language that can be used to identify qualified candidates for:  New hires  Promotions and internal moves  Career development programs The NCRC is certified by ACT, an organization trusted by educators and workforce development agencies  Occupational training  Job specific training

13. 12/2/201513 National Career Readiness Certificate (NCRC) and Jobs Silver Skill Levels: Bronze Silver Gold Reading for Information3 45 Applied Mathematics3 45 Locating Information 3 45 Job Readiness*30% 65% 90% *Job Readiness indicates that holders of the NCRC at these levels are qualified to apply for this percentage of jobs in the occupational database The NCRC is a credential.

14. 14 Foundational and Personal Skills Assessments Measure Different Applied Job Skills: Communication Problem Solving InterpersonalPersonal Business WritingApplied Technology TeamworkPerformance ListeningApplied Mathematics Talent Reading for Information Locating Information Fit WritingObservation

15. 12/2/201515 “It was about here, wasn’t it, Ed, when you came on board as sales manager?” Harvard Business Review. March 2007. p. 90

16. 12/2/201516 Emerging Workforce (K-12 and Colleges) Transitional Workforce (MWAs and Agencies) Incumbent Workforce (Employers) Employers (Chambers & EAs) DemandSupply

17. Employer Decision Matrix What are you going to do with the data? Emerging & Transitional Workers Require a National Career Readiness Certificate for all new hires Accept any certificate? Match certificate to job? Incumbent Workers

18. Employer Decision Matrix What are you going to do with the data? Emerging & Transitional Workers Require a National Career Readiness Certificate for all new hires We’ll teach you how to do this with occupational references and estimation BENEFITS: Higher skills inventory in the workforce throughout the region Incumbent Workers But I would like to know the skills of my current workforce.

19. 12/2/2015

20. Commitments you can make Basic Commitments:  We will ask job applicants “Do you have a National Career Readiness Certificate?”  We will recognize the National Career Readiness Certificate in hiring, promotion, and employee development practices for selected positions.  We give WIRED West Michigan permission to use our name in public awareness efforts to promote the National Career Readiness Certificate. 12/2/201520

21. 12/2/201521 The first step

22. Example Occupations for CRC Holders BRONZEBRONZE SILVERSILVER GOLDGOLD

23. 12/2/201523 Occupational Reference http://online.onetcenter.org/ http://online.onetcenter.org/

24. 12/2/201524 O*Net Job Profiles

25. 12/2/201525 O*Net Job Profiles

26. 12/2/201526 O*Net Job Task Details

27. 27 Occupational Reference www.act.org/workkeys/profiles/occuprof/

28. Employer Decision Matrix What are you going to do with the data? Emerging & Transitional Workers Require a National Career Readiness Certificate for all new hires Create Your Organizations Occupational Chart BENEFITS: Higher skills inventory in the workforce throughout the region Candidates come to you “Ready” Incumbent Workers So now what ?

29. Commitments you can make Basic Commitments:  We will ask job applicants “Do you have a National Career Readiness Certificate?”  We will recognize the National Career Readiness Certificate in hiring, promotion, and employee development practices for selected positions.  We give WIRED West Michigan permission to use our name in public awareness efforts to promote the National Career Readiness Certificate. 29

30. Employer Decision Matrix What are you going to do with the data? Emerging & Transitional Workers Require a National Career Readiness Certificate for all new hires Create Your Organizations Occupational Chart BENEFITS: Higher skills inventory in the workforce throughout the region Candidates come to you “Ready” Incumbent Workers Measure skills of workers Testing and job analysis only give you data What will you change in your employee evaluation process to receive a return? What changes will you make in training and development? What will you require of your employees?

31. Employer Adoption Model Total WorkKeys System Implementation Selection Using Certificate Levels and Assessment Results Training/Development ACT National Career Readiness Certificate Focus on WorkKeys System  Significant benefit to employer and employer’s workforce performance with commensurate cost Focus Shifting to WorkKeys System  Major benefit to employer with modest costs Focus on Credential  Low cost to employer, no out-of- pocket expense. Significant benefit to community and substantial benefit to employer K - 12 Transitional WorkersIncumbent Workers

32. 12/2/201532 WorkKeys job skill assessments are measurement tools Applied Mathematics Applied Technology Business Writing Listening Locating Information Observation Reading for Information Teamwork Writing

33. 12/2/201533 What you can achieve with skill assessments Employee satisfaction / morale Management / supervisory satisfaction Increased employee focus on education Industry competitiveness Job satisfaction Skill data (succession planning) Employee performance ratings

34. Employer Decision Matrix What are you going to do with the data? Emerging & Transitional Workers Require a National Career Readiness Certificate for all new hires Create Your Organizations Occupational Chart BENEFITS: Higher skills inventory in the workforce throughout the region Candidates come to you “Ready” Incumbent Workers Too many decisions Try Experiential Learning “the Rachael Method”

35. Commitments you can make Basic Commitments:  We will ask job applicants “Do you have a National Career Readiness Certificate?”  We will recognize the National Career Readiness Certificate in hiring, promotion, and employee development practices for selected positions.  We give WIRED West Michigan permission to use our name in public awareness efforts to promote the National Career Readiness Certificate. 12/2/201535

37. 12/2/201537 THANK YOU for your time and consideration