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Workforce Innovation in Regional Economic Development (WIRED) Slide 1 West Michigan Strategic Alliance Workforce Innovation in Regional Economic Development.

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Presentation on theme: "Workforce Innovation in Regional Economic Development (WIRED) Slide 1 West Michigan Strategic Alliance Workforce Innovation in Regional Economic Development."— Presentation transcript:

1 Workforce Innovation in Regional Economic Development (WIRED) Slide 1 West Michigan Strategic Alliance Workforce Innovation in Regional Economic Development (WIRED) Initiative Funded by the Employment and Training Administration of the U.S. Department of Labor Greg Northrup, President, West Michigan Strategic Alliance Phil Rios, Project Manager, WIRED West Michigan, The ACT National Career Readiness Certificate (NCRC) Presentation, Revised: January 15, 2008 Bill Guest, WorkKeys Innovation Champion, , Rachael Jungblut, WorkKeys Program Manager, GRCC, , Liz Stegman, Program Administrator, , The National Career Readiness Certificate (Powered by WorkKeys®)

2 Workforce Innovation in Regional Economic Development (WIRED) Slide 2 The NCRC Value Equation Need – Definition of qualified candidate for 21 st Century work. Approach – Use the ACT National Career Readiness Certificate. Benefits - The NCRC is proven to be aligned to employer needs and proven to be valid, reliable, and cost effective. Competitive position – Job alignment tools & DOL ETA approved tests.

3 Workforce Innovation in Regional Economic Development (WIRED) Slide 3 West Michigan

4 Workforce Innovation in Regional Economic Development (WIRED) Slide 4 WMSA Region Allegan Barry Ionia Kent Muskegon Newaygo Ottawa

5 Workforce Innovation in Regional Economic Development (WIRED) Slide 5 M-MIT Region Bay Clinton Eaton Genesee Huron Ingham Lapeer Livingston Midland Saginaw Sanilac Shiawasee Tuscola

6 Workforce Innovation in Regional Economic Development (WIRED) Slide 6 What is our common language? Employers say New hires need more math. Educators ask How much more? Employers say We need better reading skills. Educators ask How much better? We all know these can be endless discussions. This communication problem extends throughout the entire Workforce Development System.

7 Workforce Innovation in Regional Economic Development (WIRED) Slide 7 Why a Career Readiness Certificate? We need a trusted common language. What do we mean by Qualified Candidates? New hires Promotions and internal moves Career development programs Occupational training Job specific training How do we measure qualifications?

8 Workforce Innovation in Regional Economic Development (WIRED) Slide 8 WorkKeys is a measurement tool. WorkKeys quantifies skills in the following categories: Applied Mathematics Applied Technology Business Writing Listening Locating Information Observation Reading for Information Teamwork Writing

9 Workforce Innovation in Regional Economic Development (WIRED) Slide 9 The WorkKeys Measurement System Assess job requirements - Assess individual skill levels - Train to eliminate gaps

10 Workforce Innovation in Regional Economic Development (WIRED) Slide 10 Career Readiness Certificate in Context Reading for Information Job Specific Training Occupational Training Applied Mathematics Locating Information WorkKeys Measures Foundational Skills

11 Workforce Innovation in Regional Economic Development (WIRED) Slide 11 The Career Readiness Certificate and Jobs WorkKeys Skill Levels: Bronze Silver Gold Reading for Information3 45 Applied Mathematics3 45 Locating Information 3 45 Job Readiness* 30% 65% 90% * Job Readiness indicates the % of jobs in the occupational database that holders of these certificates are qualified to apply for. The CRC is a credential.

12 Workforce Innovation in Regional Economic Development (WIRED) Slide 12 What Every Worker Must Know Reading for Information Applied Mathematics Locating Information MVC

13 Workforce Innovation in Regional Economic Development (WIRED) Slide 13 RI 3 Simple clear text

14 Workforce Innovation in Regional Economic Development (WIRED) Slide 14 RI 4 Policies & procedures

15 Workforce Innovation in Regional Economic Development (WIRED) Slide 15 RI 5 Details & jargon

16 Workforce Innovation in Regional Economic Development (WIRED) Slide 16 AM 3 Cash register math

17 Workforce Innovation in Regional Economic Development (WIRED) Slide 17 AM 4 Calculate an average

18 Workforce Innovation in Regional Economic Development (WIRED) Slide 18 AM 5 Lowest phone bill

19 Workforce Innovation in Regional Economic Development (WIRED) Slide 19 LI 3 Read a gauge

20 Workforce Innovation in Regional Economic Development (WIRED) Slide 20 LI 4 Read a laundry slip

21 Workforce Innovation in Regional Economic Development (WIRED) Slide 21 LI 5 Read bar graph

22 Workforce Innovation in Regional Economic Development (WIRED) Slide 22 The NCRC WorkKeys Core Assessments Harder than it looks: Timed Proctored Many experience test anxiety

23 Workforce Innovation in Regional Economic Development (WIRED) Slide 23 A Common Skills Currency

24 Workforce Innovation in Regional Economic Development (WIRED) Slide 24 How do we get every employer to use the same target?

25 Workforce Innovation in Regional Economic Development (WIRED) Slide 25 Employers work to make things: predictable, uniform, and certain. Predictability, uniformity, and certainty are universal goals of executives. The NCRC does this for the hiring process. Mac MacIlroy, President MMA

26 Workforce Innovation in Regional Economic Development (WIRED) Slide 26 West Michigan

27 Workforce Innovation in Regional Economic Development (WIRED) Slide 27 How do we improve our workforce? Assess foundational skills Use KeyTrain software Provide learning coaches for support Use practice tests in KeyTrain Issue Career Readiness Certificates

28 Workforce Innovation in Regional Economic Development (WIRED) Slide 28 Career Readiness Certificate Steps Reading for Information Job Specific Training Occupational Training Applied Mathematics Locating Information The Learners Perspective Steps to Success Goals

29 Workforce Innovation in Regional Economic Development (WIRED) Slide 29 Michigan Merit Examination (MME) Summary Table * The new Michigan Merit Examination will be utilized in all Michigan Schools beginning the Spring of 2007

30 Workforce Innovation in Regional Economic Development (WIRED) Slide 30 Master Degree Bachelor Degree Associate Degree Some College High School Diploma Some High School NOTES: Unemployment and earnings for workers 25 and older, by educational attainment; earnings for full-time wage and salary workers Source: Bureau of Labor Statistics Education and Training Pay $1,064 $396 $900 $554 $622 $ % 3.3% 4.0% 5.2% 5.5% 8.8% Unemployment Rate in 2003 Median Weekly Earnings in 2003

31 Workforce Innovation in Regional Economic Development (WIRED) Slide 31 Notes: $23,000 at 9 and $50,000 at 15 results in a gain of $4500 per point. Data is based on RI, AM, and LI scores from the ACT Occupational Database (with 5 or more Profiles) and Median income data from the O*NET. Example: 3, 3, 3 = 9; 5, 5, 5 = 15; etc. DRAFT Combined Score Qty. of Profiles

32 Workforce Innovation in Regional Economic Development (WIRED) Slide 32 Example Occupations for CRC Holders BRONZEBRONZE SILVERSILVER GOLDGOLD

33 Workforce Innovation in Regional Economic Development (WIRED) Slide 33 16% None, 17% Bronze, 43% Silver, 24% Gold Unskilled work with hands Skilled work with head & hands technicians Professionals work with head Today we live in a world of networked automation. We need technicians capable of running it.

34 Workforce Innovation in Regional Economic Development (WIRED) Slide 34 Emerging Workforce (K-12 and Colleges) Transitional Workforce (MWAs and Agencies) Incumbent Workforce (Employers) Employers (Chambers & EAs) DemandSupply

35 Workforce Innovation in Regional Economic Development (WIRED) Slide 35 Employer Demand – Market Channel Partners 1.High Schools (K-12 System) 2.Colleges and Universities 3.Michigan Works Agencies (MWAs) 4.Private Employment Agencies 5.Chambers of Commerce 6.Economic Development Agencies 7.Employers Associations 8.Literacy and Adult Education Organizations 9.State Agencies and Partners 10.National Agencies and Partners

36 Workforce Innovation in Regional Economic Development (WIRED) Slide 36 Employer Letter of Commitment Basic Commitments: We will ask job applicants Do you have a Career Readiness Certificate? We will recognize the Career Readiness Certificate in hiring, promotion, and employee development practices for selected positions. We give WIRED West Michigan permission to use our name in public awareness efforts to promote the Career Readiness Certificate. Extraordinary commitments: We will include Career Readiness Certificate preparation programs in our tuition refund plan and/or provide assistance and an incentive for our employees. We will provide special treatment for individuals with Career Readiness Certificates, such as, taking five minutes to warmly greet them when they fill out an application. We will provide financial support for a promotion campaign, such as, a billboard or advertisement. We will promote this program with our supply chain and recognize those suppliers that make this commitment to employee development. We will test and certify ______ % employees. We employ _______ employees. We will track and report data for purposes of statistical summaries for our region. We will join and utilize the ACT Job and Talent Bank.

37 Workforce Innovation in Regional Economic Development (WIRED) Slide 37 West Michigan Long-term Goals ( ) 1. Gain and document 500 employer commitments with a signed Letter of Commitment (LOC) by December Gain commitment of all high schools in West Michigan to add Locating Information to the MME and offer ACT National Career Readiness Certificates to all students. This is 10,000 to 15,000 certificates per year. 3. Gain commitment of our six regional Michigan Works! agencies to utilize WorkKeys and the Career Readiness Certificate as a means of defining qualified applicants for all job placements in West Michigan. 4. Issue 50,000 Career Readiness Certificates to incumbent and displaced workers by Participate in and support the state-wide movement led by the Michigan Career Readiness Certificate Advocates (MiCRCA).

38 Workforce Innovation in Regional Economic Development (WIRED) Slide 38 The NCRC Value Equation We need a common definition for qualified candidate, someone ready for work in the 21 st Century (brains vs. brawn). We have a shortage of skilled workers and a surplus of unskilled workers. We need to skill up our workforce to provide the quality of workers employers need. Our approach is to use the ACT National Career Readiness Certificate as the cornerstone of our regional definition of a qualified candidate. Employers drive demand, schools & workforce agencies train workers. The benefits to this approach are that the NCRC is a based on WorkKeys a product of ACT proven to be aligned to employer needs and proven to be valid, reliable, and cost effective. Reading, math, and locating information are the top skills needed in 85% of jobs. The ACT NCRC is superior to competitive approaches and alternatives because it is the only solution that: 1) provides tools to measure the needs of specific jobs, AND, 2) is approved for government agencies as a valid and reliable skills assessment (employer-gov. intersection).

39 Workforce Innovation in Regional Economic Development (WIRED) Slide 39 Questions & Discussion We vs. They

40 Workforce Innovation in Regional Economic Development (WIRED) Slide 40 Career Readiness Certificate & WorkKeys Partners Career Readiness Certificate Michigan: ACT National: CRC Consortium: ACT WorkKeys, Steve Anderson, , John Nelson, , KeyTrain, Rick Harris, , Justin Saylor, , The Council for Adult & Experiential Learning (CAEL), Pam Tate, President, , Joel Simon, Consultant, ,


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