Presentation on theme: "The National Career Readiness Certificate"— Presentation transcript:
1The National Career Readiness Certificate West Michigan Strategic AllianceWorkforce Innovation in Regional Economic Development (WIRED) InitiativeFunded by the Employment and Training Administration of the U.S. Department of LaborThe National Career Readiness Certificate(Powered by WorkKeys®)Greg Northrup, President, West Michigan Strategic AlliancePhil Rios, Project Manager, WIRED West Michigan,The ACT National Career Readiness Certificate (NCRC) Presentation, Revised: January 15, 2008Bill Guest, WorkKeys Innovation Champion, ,Rachael Jungblut, WorkKeys Program Manager, GRCC, ,Liz Stegman, Program Administrator, ,
2The NCRC Value Equation Need – Definition of “qualified candidate” for 21st Century work.Approach – Use the ACT National Career Readiness Certificate.Benefits - The NCRC is proven to be aligned to employer needs and proven to be valid, reliable, and cost effective.Competitive position – Job alignment tools & DOL ETA approved tests.
5M-MIT Region Lapeer Livingston Bay Midland Clinton Saginaw Eaton SanilacShiawaseeTuscolaBayClintonEatonGeneseeHuronIngham
6What is our common language? Employers say “New hires need more math.”Educators ask “How much more?”Employers say “We need better reading skills.”Educators ask “How much better?”We all know these can be endless discussions.This communication problem extends throughout the entire Workforce Development System.
7Why a Career Readiness Certificate? We need a trusted common language. What do we mean by Qualified Candidates?New hiresPromotions and internal movesCareer development programsOccupational trainingJob specific trainingHow do we measure qualifications?
8WorkKeys is a measurement tool. WorkKeys quantifies skills in the following categories:Applied MathematicsApplied TechnologyBusiness WritingListeningLocating InformationObservationReading for InformationTeamworkWriting
9The WorkKeys Measurement System Assess job requirements - Assess individual skill levels - Train to eliminate gaps
10Career Readiness Certificate in Context Job Specific TrainingOccupational TrainingReading forInformationAppliedMathematicsLocatingInformationWorkKeys Measures Foundational Skills
11The Career Readiness Certificate and Jobs WorkKeys Skill Levels: Bronze Silver GoldReading for InformationApplied MathematicsLocating InformationJob Readiness* % % %* Job Readiness indicates the % of jobs in the occupationaldatabase that holders of these certificates are qualified to apply for.The CRC isa credential.
12Reading for Information MVCWhat Every WorkerMust KnowReading for InformationApplied MathematicsLocating Information
22The NCRC WorkKeys Core Assessments Harder than it looks:TimedProctoredMany experience test anxiety
23A Common Skills Currency The headline font is Tahoma Bold 32pt.The body copy is Arial 14pt. with line spacing of 1.5
24How do we get every employer to use the same target?
25“Employers work to make things: predictable, uniform, and certain “Employers work to make things: predictable, uniform, and certain. Predictability, uniformity, and certainty are universal goals of executives. The NCRC does this for the hiring process.” Mac MacIlroy, President MMA
27How do we improve our workforce? Assess foundational skillsUse KeyTrain softwareProvide learning coaches for supportUse practice tests in KeyTrainIssue Career Readiness Certificates
28Career Readiness Certificate Steps GoalsThe Learner’sPerspectiveSteps toSuccessJob Specific TrainingOccupational TrainingLocating InformationApplied MathematicsReading for Information
29Michigan Merit Examination (MME) Summary Table * The new Michigan Merit Examination will be utilized in all Michigan Schools beginning the Spring of 2007
30Education and Training Pay Unemployment Rate in Median Weekly Earnings in 20032.9%$1,064Master DegreeBachelor DegreeAssociate DegreeSome CollegeHigh School DiplomaSome High SchoolNOTES: Unemployment and earnings for workers 25 and older, by educational attainment; earnings for full-time wage and salary workersSource: Bureau of Labor Statistics3.3%$9004.0%$6725.2%$6225.5%$5548.8%$396
31DRAFT Combined Score Qty. of Profiles Notes: $23,000 at “9” and $50,000 at “15” results in a gain of $4500 per point. Data is based on RI, AM, and LI scores from the ACT Occupational Database (with 5 or more Profiles) and Median income data from the O*NET. Example: 3, 3, 3 = 9; 5, 5, 5 = 15; etc.
32Example Occupations for CRC Holders BRONZESILVERGOLD
3316% None, 17% Bronze, 43% Silver, 24% Gold Today we live in a world of networked automation. We need technicians capable of running it.Unskilledwork withhandsSkilledhead & hands“technicians”Professionalshead16% None, 17% Bronze, 43% Silver, 24% Gold
34Transitional Workforce SupplyDemandEmerging Workforce(K-12 and Colleges)Transitional Workforce(MWAs and Agencies)Employers(Chambers & EAs)Incumbent Workforce(Employers)
35Employer Demand – Market Channel Partners High Schools (K-12 System)Colleges and UniversitiesMichigan Works Agencies (MWAs)Private Employment AgenciesChambers of CommerceEconomic Development AgenciesEmployers AssociationsLiteracy and Adult Education OrganizationsState Agencies and PartnersNational Agencies and Partners
36Employer Letter of Commitment Basic Commitments:□ We will ask job applicants “Do you have a Career Readiness Certificate?”□ We will recognize the Career Readiness Certificate in hiring, promotion, and employee development practices for selected positions.□ We give WIRED West Michigan permission to use our name in public awareness efforts to promote the Career Readiness Certificate.Extraordinary commitments:□ We will include Career Readiness Certificate preparation programs in our tuition refund plan and/or provide assistance and an incentive for our employees.□ We will provide special treatment for individuals with Career Readiness Certificates, such as, taking five minutes to warmly greet them when they fill out an application.□ We will provide financial support for a promotion campaign, such as, a billboard or advertisement.□ We will promote this program with our supply chain and recognize those suppliers that make this commitment to employee development.□ We will test and certify ______ % employees. We employ _______ employees.□ We will track and report data for purposes of statistical summaries for our region.□ We will join and utilize the ACT Job and Talent Bank.
37West Michigan Long-term Goals (2007-2012) 1. Gain and document 500 employer commitments with a signed Letter of Commitment (LOC) by December 2008.2. Gain commitment of all high schools in West Michigan to add Locating Information to the MME and offer ACT National Career Readiness Certificates to all students. This is 10,000 to 15,000 certificates per year.3. Gain commitment of our six regional Michigan Works! agencies to utilize WorkKeys and the Career Readiness Certificate as a means of defining “qualified applicants” for all job placements in West Michigan.4. Issue 50,000 Career Readiness Certificates to incumbent and displaced workers by 2012.5. Participate in and support the state-wide movement led by the Michigan Career Readiness Certificate Advocates (MiCRCA).
38The NCRC Value Equation We need a common definition for “qualified candidate,” someone ready for work in the 21st Century (brains vs. brawn). We have a shortage of skilled workers and a surplus of unskilled workers. We need to “skill up” our workforce to provide the quality of workers employers need.Our approach is to use the ACT National Career Readiness Certificate as the cornerstone of our regional definition of a qualified candidate. Employers drive demand, schools & workforce agencies train workers.The benefits to this approach are that the NCRC is a based on WorkKeys a product of ACT proven to be aligned to employer needs and proven to be valid, reliable, and cost effective. Reading, math, and locating information are the top skills needed in 85% of jobs.The ACT NCRC is superior to competitive approaches and alternatives because it is the only solution that: 1) provides tools to measure the needs of specific jobs, AND, 2) is approved for government agencies as a valid and reliable skills assessment (employer-gov. intersection).