1. 3.2 The Association may utilize the COGAIN website http://www.cogain.org and corresponding mailing lists http://www.cogain.org Public relation strategy for the COGAIN Association Port information from Plone to Wiki

2. Audience and Main Goal Meeting place for –users, people working with users, professionals, care-takers, –researchers, manufacturers, system providers Discussion board –Everybody can contribute! Currently research oriented, more focus on users in the future

3. Tasks Provide information –What is available: systems, software –Central portal with links to other information Promote and advertise –Promote conference –Services available by the association (training etc.) –Tool for promotion to generate income –Advertising (pay for it – tricky business)? Look at other association websites for ideas –Both for contents and for structure

4. Layout and Structure Use layout that is familiar Internationalization, local information and languages User friendliness –On going work within WP3 (jointly with WP1) Structure –Entry points based on main user groups (users, researchers) Internal section for members –Shrink the internal part to minimum (work docs, management) From Plone to WIKIPEDIA –Visitors not only get information but can contribute –Discussion board! Everybody can contribute!

5. Mailing lists association@cogain.org –Who should get this?  secretary Inherit current COGAIN mailing lists Queries –info@cogain.orginfo@cogain.org News –news@cogain.orgnews@cogain.org Management –office@cogain.org (?)office@cogain.org –management-board@cogain.orgmanagement-board@cogain.org

6. Public relation strategy Define target groups –How to reach them Resources –Website, mailing lists, news leaflets, media appearances  Needs a bit more time to come up with a plan