1. M ultimedia M eets R adio ’ 10 Netherlands Institute for Sound and Vision, Hilversum NL : 18-19 March 2010 Session 1: Social Media Thursday 18 th March 0930-1100 Podcasting & Radio Helen Shaw MD Athena Media Session 3: Podcasting Thursday 18 th March 2010

2. MMR 10 Athena Media launched Sept 2003 TV/Radio and online content creator Launched Podcasting Ireland 2006 Created first podcasting channels 02 Making Waves: weekly music Vhi Health Club: health channel Sponsorship business model DRACE : research group 2004 Digital Radio in Europe book 2010

3. MMR 10

5. Challenges in 2005 What’s podcasting? Is it all about young people? Its too techy! It will never catch on, it’s a fad. There’s no business model. It will be the end of radio. Biggest problem – broadband.

6. MMR 10 Podcasting Ireland Channels Over 300 episodes Over 250,000 downloads per channel Distributed via Podcasting Ireland iTunes All global podcasting portals Via client websites Now mix of both audio/video/web Broadcast partner RTE Digital Radio

7. MMR 10 Joyce’s Dublin : ‘The Dead’ UCD Project / archives online Accessible + multimedia Microsite / podcasts / videos Uses Vimeo for video Metrics : 2,000 a month Showcase multimedia project Broadcast partner RTE Digital Radio Edited package on RTE Radio 1

8. MMR 10

9. Podcasting Users end 2009 UK over 8 mil radio podcast users (RAJAR) In US over 20% of net users (Edison: over 27 million users) Top BBC podcast gets over 1.9 mil monthly downloads (Global News – World Service) NPR use of video/social media (radio communities)

10. MMR 10

12. Multimedia Planet Money

13. MMR 10

14. Podcasting 2010 Broadcast radio podcasts lead Research shows it helps linear radio More businesses using it More newspapers using it Less techy, easier to use More mainstream, iphone apps Significant awareness +use Still weak business model

15. MMR 10 Beyond Podcasts…. What's next? Back to audio-blogging! Huffduffer AudioBoo Odiogo

16. MMR 10 Athena Media podcasting tips Less is more, short wins Quality does matter Distribute via social media Easy to find, easy to use Moby Dick. Be ubiquitous Segmentation & syndication Make it personal, interact Use the full toolbox: multimedia

17. MMR 10

18. www.athenamedia.ie www.podcastingireland.ie www.joycesdublin.ie www.drace.org Twitter: @athenamediaie @podcastingIre 00 353 1 4885850 / 1 helen@athenamedia.ie