1. 50+ Campaign

2. Any Age is the Right Age People 50+ 99 million in U.S. 20 million believe they are too old to be donors

3. The Need In 2011, people 50+ were: –64% of the waiting list for organs –60% of recipients –32% of donors

4. 50+ Campaign Launched May 2012 by Dr. Howard Koh, HHS Assistant Secretary for Health Three Agency Campaign: HRSA/AoA/NIA –Health Resources and Services Administration (HRSA) –Administration on Aging (AoA) –National Institute on Aging (NIA) Collaborators –National Association on Area Agencies on Aging (N4A) –National Institute of Senior Centers (NISC) USA Today September 12, 2012

5. Communications Components Traditional Media: Print, Radio, and TV PSAs –Print: 12-page booklet in English (Spanish at printers); posters; table tents; print articles; articles distributed through NAPS syndication service. Online & Social Media: Banner Advertising, Search Engine Marketing Text Ads, Facebook, Webpage and e-card on AoA.gov. –Videos: Several videos (ranging from 2 to 8 minutes) featuring 50+ recipients, donors, and donor families (See home page, organdonor.gov.) More forthcoming.

6. Table Tent

7. Brochure

8. Posters

9. Print Ads

10. PSAs Radio spots available in 60-, 30-, and 15-second lengths 50+ TV PSAs for release in February for use in April 2013 I

11. OPOs and Hospitals are Critical to Campaign Success Use these materials in your hospitals—great mini-campaign within the hospital campaign Show the videos in your hospitals “Like” organdonor.gov’s Facebook page, and repost information related to 50+ on your Facebook page. Include messaging about the need for 50+ donors in all presentations and materials.

12. Order Free Materials Contact the HRSA Information Center 1.888.Ask.HRSA http://www.ask.hrsa.gov/results_materials.cfm?type=orgdon

13. Let Us Know How We Can Help You … Mary L. Ganikos, PhD Chief, Education Branch Division of Transplantation Healthcare Systems Bureau Health Resources and Services Administration mganikos@hrsa.gov 301.443.8665