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HIMSS PHR Workgroup - 12 September 2008 Florida Agency for Health Care Administration Florida Center for Health Information and Policy Analysis 1 Promoting.

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Presentation on theme: "HIMSS PHR Workgroup - 12 September 2008 Florida Agency for Health Care Administration Florida Center for Health Information and Policy Analysis 1 Promoting."— Presentation transcript:

1 HIMSS PHR Workgroup - 12 September 2008 Florida Agency for Health Care Administration Florida Center for Health Information and Policy Analysis 1 Promoting Personal Health Records as Public Policy in Florida Christopher B. Sullivan, Ph.D. Agency for Health Care Administration HIMSS PHR Workgroup 12 September 2008

2 HIMSS PHR Workgroup - 12 September 2008 Florida Agency for Health Care Administration Florida Center for Health Information and Policy Analysis 2 AHCA authority and policy interests in PHRs Developing a website and driving consumers to it through targeted communications Measurement and assessment of the communications Promoting Personal Health Records This talk touches on three areas relating to AHCA’s promotion of personal health records:

3 HIMSS PHR Workgroup - 12 September 2008 Florida Agency for Health Care Administration Florida Center for Health Information and Policy Analysis 3 AHCA Secretary Holly Benson affirms the mission of the Agency to champion quality health care. One of her goals for this year, as stated on the AHCA website home page (http://www.fdhc.state.fl.us/) is “to make information about the care you receive more useful to you”http://www.fdhc.state.fl.us/

4 HIMSS PHR Workgroup - 12 September 2008 Florida Agency for Health Care Administration Florida Center for Health Information and Policy Analysis 4 AHCA Secretary Holly Benson also cites the Center for Health Information and Policy Analysis website

5 HIMSS PHR Workgroup - 12 September 2008 Florida Agency for Health Care Administration Florida Center for Health Information and Policy Analysis 5 Background to AHCA’s interest in personal health records: AHCA has statutory authority to promote the adoption of electronic health records, which includes personal health records It has another statutory goal of promoting quality health care through a secure information network Since 2005 AHCA has expended over $5 million in grants to start up regional health information organizations

6 HIMSS PHR Workgroup - 12 September 2008 Florida Agency for Health Care Administration Florida Center for Health Information and Policy Analysis 6 We have all learned lessons from the catastrophe of hurricanes crisscrossing Florida and the gulf states, forcing people to flee their homes without any medical documentation of prescriptions or treatment. People should protect their personal health information in a safe place to plan ahead for hurricanes or other natural disasters

7 HIMSS PHR Workgroup - 12 September 2008 Florida Agency for Health Care Administration Florida Center for Health Information and Policy Analysis 7 Secretary Benson wanted to stress the importance for all Floridians to: Prepare for a hurricane Protect their medical records Use an electronic Personal Health Record to protect and secure their medical records We launched a website to promote this message to coincide with the start of hurricane season on June 1, The website homepage is at:

8 HIMSS PHR Workgroup - 12 September 2008 Florida Agency for Health Care Administration Florida Center for Health Information and Policy Analysis 8 The initial promotion of the website was through banners at both FEMA and AHCA websites An Internet banner and link to Florida Health Finder was placed on the Florida Division of Emergency Management family preparedness web page

9 HIMSS PHR Workgroup - 12 September 2008 Florida Agency for Health Care Administration Florida Center for Health Information and Policy Analysis 9 The initial promotion of the website was through banners at both FEMA and AHCA websites An Internet banner and direct link to the Personal Health Records for Hurricane Preparedness website was placed on Let’s take a look at the Personal Health Records for Hurricane Preparedness website:

10 HIMSS PHR Workgroup - 12 September 2008 Florida Agency for Health Care Administration Florida Center for Health Information and Policy Analysis 10 To promote the Personal Health Records for Hurricane Preparedness website, we needed to communicate the availability of the website to the outside world Few resources at AHCA to produce an expensive communication campaign Used press releases to selected editors around Florida Used banners on FEMA and AHCA websites Created a brochure for circulation to people without computers

11 HIMSS PHR Workgroup - 12 September 2008 Florida Agency for Health Care Administration Florida Center for Health Information and Policy Analysis 11 The effectiveness of the communication campaign is measured by evaluating responses to the campaign. Need the right metric to determine the effectiveness of the communications. We did this by: Noting mentions in the press Hits to the website Use of the website logo on other websites Calls to the Florida Center about the website

12 HIMSS PHR Workgroup - 12 September 2008 Florida Agency for Health Care Administration Florida Center for Health Information and Policy Analysis 12 Two press releases were sent out over the summer and yielded three mentions in the press. Hits to the website Between 1 June and 10 September note the spikes following press releases

13 HIMSS PHR Workgroup - 12 September 2008 Florida Agency for Health Care Administration Florida Center for Health Information and Policy Analysis 13 The pages most visited at was the PHR for Hurricane Preparedness webpage, with 4,873 page views, or about 24% of all page viewswww.fhin.net

14 HIMSS PHR Workgroup - 12 September 2008 Florida Agency for Health Care Administration Florida Center for Health Information and Policy Analysis 14 A website link was posted in the Holmes County Emergency Management website (http://www.holmescountyfl.org/EmergencyManagement.htm)http://www.holmescountyfl.org/EmergencyManagement.htm

15 HIMSS PHR Workgroup - 12 September 2008 Florida Agency for Health Care Administration Florida Center for Health Information and Policy Analysis 15 We also are developing a brochure after a call from a nurse at a nursing home who thought a lot of her elderly patients would be interested.

16 HIMSS PHR Workgroup - 12 September 2008 Florida Agency for Health Care Administration Florida Center for Health Information and Policy Analysis 16 Next steps include working with EDS, the Medicaid fiscal agent, to develop a claims-based personal health record and care management program for Medicaid recipients. This would be similar to the PHR products that health plans currently offer to their customers, and include aspects of a care management application.

17 HIMSS PHR Workgroup - 12 September 2008 Florida Agency for Health Care Administration Florida Center for Health Information and Policy Analysis Christopher B. Sullivan, Ph.D. Agency for Health Care Administration Florida Center for Health Information and Policy Analysis 2727 Mahan Drive Tallahassee, FL

18 HIMSS PHR Workgroup - 12 September 2008 Florida Agency for Health Care Administration Florida Center for Health Information and Policy Analysis 18 Two press releases were sent out over the summer and yielded three mentions in the press. Mentions Hits to the website – note spikes following press releases

19 HIMSS PHR Workgroup - 12 September 2008 Florida Agency for Health Care Administration Florida Center for Health Information and Policy Analysis This graphic is being put on different sites and in s as link to the Florida Health Information Network website’s PHR page

20 HIMSS PHR Workgroup - 12 September 2008 Florida Agency for Health Care Administration Florida Center for Health Information and Policy Analysis Holmes County website links to the FHIN PHR site


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