1. Why in the World did you go to Siberia? go to Siberia?

2. Enterprise* (*at its best): An emotional, vital, innovative, joyful, creative, entrepreneurial endeavor that elicits maximum concerted human concerted human potential in the potential in the wholehearted pursuit of EXCELLENCE in wholehearted pursuit of EXCELLENCE in service of others **Employees, Customers, Suppliers, Communities, Owners, Temporary partners service of others.** **Employees, Customers, Suppliers, Communities, Owners, Temporary partners

3. Tom Peters’ Tom Peters’Re-Imagine:Excellence NOW ! NOW ! PwC Annual Partners Meeting Campinas/20 August 2012 (slides @ tompeters.com; also see excellencenow.com)

4. Excellence/ Service/ Immoderation

5. Excellence Excellence

6. Excellence1982: The Bedrock “Eight Basics” Excellence1982: The Bedrock “Eight Basics” 1. A Bias for Action 2. Close to the Customer 3. Autonomy and Entrepreneurship 4. Productivity Through People 5. Hands On, Value-Driven 6. Stick to the Knitting 7. Simple Form, Lean Staff 8. Simultaneous Loose-Tight Properties” Properties”

7. “Breakthrough” 82* People! People!Customers!Action!Values! *In Search of Excellence

8. Hard is Soft. Soft is Hard.

9. EXCELLENCE is not an "aspiration.” EXCELLENCE is … THE NEXT FIVE MINUTES.

10. EXCELLENCE is not an "aspiration." EXCELLENCE is … THE NEXT FIVE MINUTES. EXCELLENCE is your next conversation. Or not. EXCELLENCE is your next meeting. Or not. EXCELLENCE is shutting up and listening—really listening. Or not. EXCELLENCE is your next customer contact. Or not. EXCELLENCE is saying “Thank you” for something “small.” Or not. EXCELLENCE is the next time you shoulder responsibility and apologize. Or not. EXCELLENCE is waaay over-reacting to a screw-up. Or not. EXCELLENCE is the flowers you brought to work today. Or not. EXCELLENCE is lending a hand to an “outsider” who’s fallen behind schedule. Or not. EXCELLENCE is bothering to learn the way folks in finance [or IS or HR] think. Or not. EXCELLENCE is waaay “over”-preparing for a 3-minute presentation. Or not. EXCELLENCE is turning “insignificant” tasks into models of … EXCELLENCE. Or not.

11. Service Service

12. Organizations exist to serve. Period. Leaders live to serve. Period. serve. Period.

13. Immoderation Immoderation

14. 14,000 20,000 30

15. 14,000/ e Bay 20,000/Amazon 30/Craigslist

16. “We all agree your theory is crazy. The question, which divides us, is whether it is crazy enough.” —Niels Bohr, to Wolfgang Pauli

17. Kevin Roberts’ Credo 1. Ready. Fire! Aim. 2. If it ain’t broke... Break it! 3. Hire crazies. 4. Ask dumb questions. 5. Pursue failure. 6. Lead, follow... or get out of the way! 7. Spread confusion. 8. Ditch your office. 9. Read odd stuff. Avoid moderation! Kevin Roberts’ Credo 1. Ready. Fire! Aim. 2. If it ain’t broke... Break it! 3. Hire crazies. 4. Ask dumb questions. 5. Pursue failure. 6. Lead, follow... or get out of the way! 7. Spread confusion. 8. Ditch your office. 9. Read odd stuff. 10. Avoid moderation!

18. “We are crazy. We should do something when people say it is ‘crazy.’ If people say something is ‘good’, it means someone else is already doing it.” —Hajime Mitarai, Canon

19. I am often asked by would-be entrepreneurs seeking escape from life within huge corporate structures, The answer seems obvious … “I am often asked by would-be entrepreneurs seeking escape from life within huge corporate structures, ‘How do I build a small firm for myself?’ The answer seems obvious … Source: Paul Ormerod, Why Most Things Fail: Evolution, Extinction and Economics

20. Buy a very large one and just wait.” “I am often asked by would-be entrepreneurs seeking escape from life within huge corporate structures, ‘How do I build a small firm for myself?’ The answer seems obvious: Buy a very large one and just wait.” —Paul Ormerod, Why Most Things Fail: Evolution, Extinction and Economics

21. “Mr. Foster and his McKinsey colleagues collected detailed performance data stretching back 40 years for 1,000 U.S. companies. They found that none of the long-term survivors managed to outperform the market. Worse, the longer companies had been in the database, the worse they did.” —Financial Times

22. The Word according to Mr. Hilton

23. Conrad Hilton, at a gala celebrating his career, was called to the podium and asked, His answer … Conrad Hilton, at a gala celebrating his career, was called to the podium and asked, “What were the most important lessons you learned in your long and distinguished career?” His answer …

24. “ remember to tuck the shower curtain inside the bathtub.”

25. “Execution is strategy.” —Fred Malek

26. “In real life, strategy is actually very straightforward. Pick a general direction … and implement like hell.” —Jack Welch

27. A Professional Just Like You?

28. “The doctor interrupts after …* after …* *Source: Jerome Groopman, How Doctors Think

29. 18 …

30. 18 … seconds!

31. [An obsession with] Listening is... the ultimate mark of Respect. of Respect. Listening is... the heart and soul of Engagement. Listening is... the heart and soul of Kindness. Listening is... the heart and soul of Thoughtfulness. Listening is... the basis for true Collaboration. Listening is... the basis for true Partnership. Listening is... a Team Sport. Listening is... a Developable Individual Skill.* (*Though women are far better at it than men.) are far better at it than men.) Listening is... the basis for Community. Listening is... the bedrock of Joint Ventures that work. Listening is... the bedrock of Joint Ventures that grow. Listening is... the core of effective Cross-functional Communication* (*Which is in turn Attribute #1 of Communication* (*Which is in turn Attribute #1 of organizational effectiveness.) organizational effectiveness.)[cont.]

32. Message: Listening is a … profession! Message: Listening is a … profession!

33. Complain all you want, buT …

34. Complain all you want, you want, but meetings but meetings are what are what you do! you do!

35. Meeting: Every meeting that does not stir the imagination and curiosity of attendees and increase bonding and co- operation and engagement and sense of worth and motivate rapid action and enhance enthusiasm is a permanently lost opportunity.

36. FYI: This is … not … a rant about “conducting better meetings.”

37. Remember what your grandmother Told You …

38. “Courtesies of a small and trivial character are the ones which strike deepest in the grateful and appreciating heart.” “Courtesies of a small and trivial character are the ones which strike deepest in the grateful and appreciating heart.” —Henry Clay, American Statesman (1777-1852)

39. K = R = P

40. Kindness = Repeat Business = Profit. Profit.

41. K = R = P/Kindness = Repeat business = Profit Kindness:Kind.Thoughtful.Decent.Caring.Attentive.Engaged. Listens well/obsessively. Appreciative.Open.Visible.Honest.Responsive. On time all the time. Apologizes with dispatch for screw-ups. “Over”-reacts to screw-ups of any magnitude. “Professional” in all dealings. Optimistic. Understands that kindness to staff breeds kindness to others/outsiders. Applies throughout the “supply chain.” Applies to 100% of customer’s staff. Explicit part of values statement. Basis for evaluation of 100% of our staff.

42. Cross-border Conversations

43. “ I am hundreds of times better here [than in my prior hospital assignment] because of the support system. It’s like you were working in an organism; you are not a single cell when you are out there practicing.’” — quote from Dr. Nina Schwenk, in Chapter 3, “Practicing Team Medicine,” from Leonard Berry & Kent Seltman, from Management Lessons From you are not a single cell when you are out there practicing.’” — quote from Dr. Nina Schwenk, in Chapter 3, “Practicing Team Medicine,” from Leonard Berry & Kent Seltman, from Management Lessons From Mayo Clinic Mayo Clinic

44. "It became necessary to develop medicine as a cooperative science; the clinician, the specialist, the laboratory workers, the nurses uniting for the good of the patient, each assisting in the elucidation of the problem at hand, and each dependent upon the other for support.” —Dr. William Mayo, 1910

45. "The personnel committees on all three campuses have become aggressive in addressing the issue of physicians who are not living the Mayo value of exhibiting respectful, collegial behavior to all team members. Some physicians have been suspended without pay or terminated.” —Leonard Barry & Kent Seltman, Management Lessons from Mayo Clinic

46. “Observed closely: The use of ‘I’ or ‘we’ during a job interview.” Source: Leonard Berry & Kent Seltman, chapter 6, “Hiring for Values,” Management Lessons From Mayo Clinic

47. “Allied commands depend on mutual confidence and this confidence is gained, above all through the development of friendships.” of friendships.” —General D.D. Eisenhower, Armchair General* *“Perhaps his most outstanding ability [at West Point] was the ease with which he made friends and earned the trust of fellow cadets who came from widely varied backgrounds ; it was a quality that would pay great dividends during his future coalition command.” was the ease with which he made friends and earned the trust of fellow cadets who came from widely varied backgrounds ; it was a quality that would pay great dividends during his future coalition command.”

48. R.O.I.R. > R.O.I.

49. R eturn O n I nvestment In R elationships

50. “Success doesn’t depend on the number of people you know; it depends on the number of people you know in high places!” or “Success doesn’t depend on the number of people you know; it depends on the number of people you know in low places!”

51. “I got to know his [Icahn’s] secretaries. They are always the keepers of everything.” —Dick Parsons, then CEO Time Warner, on dealing with an Icahn threat to his company

52. XFX = #1* *Cross-Functional eXcellence

53. No Shortcuts! No Shortcuts!

54. “ If I could have chosen not to tackle the IBM culture head-on, I probably wouldn’t have. My bias coming in was toward strategy, analysis and measurement. In comparison, changing the attitude and behaviors of hundreds of thousands of people is very, very hard. —it is the game.” —Lou Gerstner, Who Says Elephants Can’t Dance “ If I could have chosen not to tackle the IBM culture head-on, I probably wouldn’t have. My bias coming in was toward strategy, analysis and measurement. In comparison, changing the attitude and behaviors of hundreds of thousands of people is very, very hard. [Yet] I came to see in my time at IBM that culture isn’t just one aspect of the game —it is the game.” —Lou Gerstner, Who Says Elephants Can’t Dance

55. “The 7-S Model” Strategy Structure Systems Style Skills Staff Super-ordinate goal “The 7-S Model” Strategy Structure Systems Style Skills Staff Super-ordinate goal

56. “The 7-S Model” “Hard S s ” (Strategy, Structure, Systems) “Soft S S ” (Style, Skills, Staff, Super-ordinate goal) “The 7-S Model” “Hard S s ” (Strategy, Structure, Systems) “Soft S S ” (Style, Skills, Staff, Super-ordinate goal)

57. “The 7-S Model” Strategy Structure Systems Style (Corporate “Culture,” “The way we do things around here”) Skills (“Distinctive Competence/s”) Staff (People-Talent) Super-ordinate goal (Vision, Core Values) “The 7-S Model” Strategy Structure Systems Style (Corporate “Culture,” “The way we do things around here”) Skills (“Distinctive Competence/s”) Staff (People-Talent) Super-ordinate goal (Vision, Core Values)

58. Which customers first?

59. “You have to treat your employees like customers.” —Herb Kelleher, upon being asked his “secret to success” Source: Joe Nocera, NYT, “Parting Words of an Airline Pioneer,” on the occasion of Herb Kelleher’s retirement after 37 years at Southwest Airlines (SWA’s pilots union took out a full-page ad in USA Today thanking HK for all he had done) ; across the way in Dallas, American Airlines’ pilots were picketing AA’s Annual Meeting)

60. … no less than Cathedrals in which the full and awesome power of the Imagination and Spirit and native Entrepreneurial flair of diverse individuals is unleashed in passionate pursuit of … Excellence.

61. “Business has to give people enriching, rewarding lives … or it's simply not worth doing.” —Richard Branson

62. "Leadership is a gift. It's given by those who follow. You have to be worthy of it.” — USAF General Mark Walsh

63. To develop and manage talent; to apply that talent, throughout the world, for the benefit of clients; to do so in partnership; to do so with profit. Our Mission To develop and manage talent; to apply that talent, throughout the world, for the benefit of clients; to do so in partnership; to do so with profit. WPP

64. The Memories That Matter.

65. The Memories That Matter The Memories That Matter The people you developed who went on to stellar accomplishments inside or outside stellar accomplishments inside or outside the company. the company. The (no more than) two or three people you developed who went on to create stellar institutions of their own. create stellar institutions of their own. The longshots (people with “a certain something”) you bet on who surprised themselves—and your peers. surprised themselves—and your peers. The people of all stripes who 2/5/10/20 years later say “You made a difference in my life,” later say “You made a difference in my life,” “Your belief in me changed everything.” “Your belief in me changed everything.” The sort of/character of people you hired in general. (And the bad apples you chucked out despite some stellar traits.) apples you chucked out despite some stellar traits.) A handful of projects (a half dozen at most) you doggedly pursued that still make you smile and which fundamentally changed the way still make you smile and which fundamentally changed the way things are done inside or outside the company/industry. things are done inside or outside the company/industry. The supercharged camaraderie of a handful of Great Teams aiming to The supercharged camaraderie of a handful of Great Teams aiming to “change the world.” “change the world.”

66. The Memories That Matter The Memories That Matter Unalloyed pleasure in being informed of the fallaciousness of your beliefs by someone 15 years your junior and several rungs below you beliefs by someone 15 years your junior and several rungs below you on the hierarchical ladder. on the hierarchical ladder. Selflessness. (A sterling reputation as “a guy always willing to help out with alacrity despite personal cost.”) with alacrity despite personal cost.”) As thoughtful and respectful, or more so, toward thine “enemies” as toward friends and supporters. toward friends and supporters. Always and relentlessly put at the top of your list/any list being first and foremost “of service” to your list being first and foremost “of service” to your internal and external constituents. (Employees/Peers/ internal and external constituents. (Employees/Peers/ Customers/Vendors/Community.) Customers/Vendors/Community.) Treated the term “servant leadership” as holy writ. (And “preached” “servant leadership” to others—new “non-managerial” hire or old “servant leadership” to others—new “non-managerial” hire or old pro, age 18 or 48.) pro, age 18 or 48.)

67. The Memories That Matter The Memories That Matter Created the sort of workplaces you’d like your kids to inhabit. (Explicitly conscious of this “Would I want my inhabit. (Explicitly conscious of this “Would I want my kids to work here?” litmus test.) kids to work here?” litmus test.) A “certifiable” “nut” about quality and safety and integrity. (More or less regardless of any costs.) less regardless of any costs.) A notable few circumstances where you resigned rather than compromise your bedrock beliefs. compromise your bedrock beliefs. Perfectionism just short of the paralyzing variety. A self- and relentlessly enforced group standard of “EXCELLENCE-in-all-we-do”/“EXCELLENCE in our “EXCELLENCE-in-all-we-do”/“EXCELLENCE in our behavior toward one another.” behavior toward one another.”

68. Joe J. Jones 1942 – 2010 Net Worth $21,543,672.48

69. Andrew Carnegie’s Tombstone Inscription … Here lies a man Who knew how to enlist In his service Better men than himself. Source: Peter Drucker, The Practice of Management

70. starts at home

71. “Being aware of yourself and how you affect everyone around you is what distinguishes a superior leader.” —Edie Seashore (Strategy + Business #45)

72. “How can a high-level leader like _____ be so out of touch with the truth about himself? It’s more common than you would imagine. The problem is an acute lack of feedback [especially on people issues].” —Daniel Goleman (et al.), The New Leaders “How can a high-level leader like _____ be so out of touch with the truth about himself? It’s more common than you would imagine. In fact, the higher up the ladder a leader climbs, the less accurate his self- assessment is likely to be. The problem is an acute lack of feedback [especially on people issues].” —Daniel Goleman (et al.), The New Leaders

73. "Everyone thinks of changing the world, but no one thinks of changing himself" - Leo Tolstoy

74. You are What You Eat You are What You Eat

75. “You will become like the five people you associate with the most—this can be either a blessing or a curse.” —Billy Cox “You will become like the five people you associate with the most—this can be either a blessing or a curse.” —Billy Cox

76. The “We are what we eat”/ “We are who we hang out with” Axiom: At its core, every (!!!) relationship-partnership decision (employee, vendor, customer, etc, etc) is a strategic decision about: “Innovate, ‘Yes’ or ” The “We are what we eat”/ “We are who we hang out with” Axiom: At its core, every (!!!) relationship-partnership decision (employee, vendor, customer, etc, etc) is a strategic decision about: “Innovate, ‘Yes’ or ‘No’ ”

77. “Who’s the most interesting person you’ve met in the last 90 days? How do I get in touch with her or him?” —Fred Smith get in touch with her or him?” —Fred Smith

78. Vanity Fair: “What is your most marked characteristic?” characteristic?” Mike Bloomberg: “Curiosity.”

79. “ Do one thing every day that scares you.” “ Do one thing every day that scares you.” —Eleanor Roosevelt

80. The Bottleneck … “ The Bottleneck …

81. The Bottleneck … Is at the Top of the Bottle” “Where are you likely to find people with the least diversity of experience, the largest investment in the past, and the greatest reverence for industry dogma … At the top!” — Gary Hamel/Harvard Business Review “ The Bottleneck … Is at the Top of the Bottle” “Where are you likely to find people with the least diversity of experience, the largest investment in the past, and the greatest reverence for industry dogma … At the top!” — Gary Hamel/Harvard Business Review

82. 1/46 1/4096

83. Lesson46: WTTMTW

84. WhoeverTriesTheMostThingsWins

85. Better yet: WTTMTTFW

86. WhoeverTriesTheMostThingsTheFastestWins

87. “We made mistakes, of course. Most of them were omissions we didn’t think of when we initially wrote the software. We fixed them by doing it over and over, again and again. We do the same today. While our competitors are still sucking their thumbs trying to make the design perfect, we’re already on prototype version # 5. By the time our rivals are ready with wires and screws, we are on version #10. It gets back to planning versus acting: We act from day one; others plan how to plan—for months.” —Bloomberg by Bloomberg

88. Change lever #1: The power of “Small wins”!

89. “You miss 100% of the shots you never take.” —WayneGretzky “You miss 100% of the shots you never take.” —Wayne Gretzky

90. In Search of Excellence /1982: The Bedrock “Eight Basics” The Bedrock “Eight Basics” 1. A Bias for Action 2. Close to the Customer 3. Autonomy and Entrepreneurship 4. Productivity Through People 5. Hands On, Value-Driven 6. Stick to the Knitting 7. Simple Form, Lean Staff 8. Simultaneous Loose-Tight Properties Properties

91. Obvious Obvious

92. “Forget China, India and the Internet : Economic Growth Is Driven by Women.” Source: Headline, Economist

93. W = 28T > 2(C + I)* *Women = $28 trillion > twice China + India combined

94. “AS LEADERS, WOMEN RULE: New Studies find that female managers outshine their male counterparts in almost every measure” TITLE/ Special Report/ BusinessWeek

95. GREAT Professional Service Firms

96. 1. Stunning commitment to integrity. 2. Counselors/trusted advisors first. 3. We are not not not not in a commodity business. (If it is a “commodity business,” then I/Tom Peters am a commodity?) 4. Stellar listeners —to our Clients. 5. Stellar listeners—to our fellow partners. 6. Stellar listeners—to our most junior associates. (!!!!!) 7. Stellar listeners—to every member of staff. 8. Insatiable curiosity marks 100% of us. 9. We live to serve/ Extreme Service ethic. 10. Our leaders are servant leaders. (Every partner is a leader/servant leader first.) 11. Deeply ingrained sense of fairness. 12. Hustlers—but thoughtful to a fault! 13. “Service ethic” means … service to one another as much as service to clients!

97. 14. Drop everything to assist a colleague in need—central to our overall ethos. 15. A compensation scheme that unmistakably and visibly and dramatically rewards partner co-operation in developing and serving and retaining clients. 16. Toss “lousy colleagues” [bad teammates] out on their derrieres. We will not tolerate less than class-A supportiveness; we will toss out top “rainmakers” who do not subscribe to our abiding teamwork ethic. 17. Intellectual point of view that is Distinct/Exciting/Constantly refreshed. 18. We listen intently, but we also push our clients to explore significantly new approaches to doing business. 19. We insist, as best we can, that every client consider and test discontinuous change.

98. 20. We understand that implementing our advice may require “culture change” in the client’s operation; we will leave a practical framework-process behind to help the client embrace and execute such excruciatingly difficult change. 21. We will stretch our clients to the limits—but not suggest actions that are beyond the reach of implementation in the mid-term future. (“Never give an order that cannot be obeyed.”—MacArthur.) 22. We will intimately assist the client in achieving near- term “small wins” that signify and exemplify the changes the client intends to embrace. 23. Every partner must have a point of view of note—and a point of view that is recognized far beyond our firm’s borders. 24. The definition of the very best partners is that they are “insanely great” (thanks, Steve Jobs) mentors! 25. Equal compensation/recognition to top “rainmakers,” “intellectuals,” and “magical mentors.”

99. 26. We are all “rainmakers”—responsible for making it clear to the client that he-she made a great decision in associating with us. 27. Invest heavily in ideas—this means significant time and $$$$$$$. 28. Invest heavily in training and retraining. (Our training will feature working with clients to implement our ideas, the managerial aspect of directing client engagements, the theory and art and practice of leadership, listening and presenting, and understanding the “business principals” that are essential to our economic survival.) 29. Technology pioneers. (Yes, “pioneers.”) 30. A decent/significant share of oddballs/disturbers-of-the-peace. (Often irritating people; get over it.) 31. Relatively high turnover and very high diversity (background, gender, etc.) in top leadership posts and committees.

100. 32. Quality >> Quantity. (Big is fine as a byproduct of Great Work. “Big for big’s sake” is un-fine; economies of scale are over-rated.) 33. Significant portfolio of “interesting” clients. (I.e. clients that lead us-drag us into new pastures.) 34. A clear understanding that the “middle market” is often the key to success and vitality—we will not be conned by some specious/ego-centric need to be associated with the likes of the “Fortune 100.” 35. Willingness to dump bad-demotivating-enervating clients (even big ones). 36. Understand that we are running a for-profit enterprise. Cash flow matters! (A lot.) 37. In love with our work! (Expunge those who are not in love with their work—dump the burnouts.) 38. Sense of fun. (Yes, damn it.) (Make it a fun place to work—David Ogilvy.) 39. Professional to a fault (we love the word “professional”) …. but not pompous. 40. “d”iversity—diversity of every flavor one can imagine.

101. 41. Notable-visible respect for the ideas of young associates. (!!!!!!) 42. Practice-as-teamwork. (Teammate-ism rewarded, lack thereof punished with extreme prejudice.) 43. Deep bench. “Supporting cast,” notably starting with receptionist, must be of same quality as partners— there are no “bit players” in our business! 44. Age gracefully gives way to youth—regeneration a deep-seated guiding belief. 45. Youth gracefully gives way to age—our most effective elders have much to teach us when, especially, it comes to client retention. 46. Hard work expected and cherished—workaholism for workaholism’s sake assiduously guarded against. 47. Proud of our culture, guard our culture zealously—but even “great cultures” age. (And at the least become horribly elaborated.) 48. Rigorous evaluations of client satisfaction by more or less disinterested parties. 49. Sky-high time investment in our evaluation process.

102. 50. My legacy (as a partner) is: Being “of service.” Developing people. Being a good colleague—which absorbed lots of my time. Doing consistently superior (sky high) lots of my time. Doing consistently superior (sky high) quality work. Adding materially to the ideas base of the quality work. Adding materially to the ideas base of the Firm. Insuring the continuity of the firm— Firm. Insuring the continuity of the firm— culturally and financially. Being a paragon of integrity and decency. Leaving gracefully. 51. “Execution is strategy.” (Thanks, Fred Malek.) 52. My word is my bond. culturally and financially. Being a paragon of integrity and decency. Leaving gracefully. 51. “Execution is strategy.” (Thanks, Fred Malek.) 52. My word is my bond.

103. 53. Wow! (Why not? What else?) 54. Excellence! PERIOD! (Why not? What else?) 55. “Be the best. It’s the only market that’s not crowded.” —George Whalin

104. The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it. Michelangelo

105. Excellence. Always. If not Excellence, what? If not Excellence now, when?