1. Michelle Beck Lindsey Thompson Danielle Witt

2. Store History 1915 M.B. Skaggs purchased first grocery store from father Business strategy- give customers value and to expand by keeping a narrow profit margin 1928- 428 stores in 10 states (with the name Skaggs) 1928- merged with Merrill Lynch doubling store count 1930- Safeway listed on NYSE

3. Financial Classification 10 th largest retailer in the nation Store count- 1775 across U.S and Canada 2006 revenue- $38.4 Billion (up 7.2% from 2004) 2006 profit- $561.1 million Fortune 500 ranking – 4 th Stock Price- $36.32

4. Competitors Global Kroger Walgreen Albertsons CBS Publix Super Markets Local Winco Albertsons Richey's Fred Meyer

5. Brands Safeway- Ribbon Leaf logo products, general usage and standard items Safeway Select- privately label, upscale range of products Lucerne and Empress- Dairy Primo Taglio- Deli O Organics- organically grown and processed

6. Strengths Global Strong brand image Customer service Extended services - Club card - Fuel - ATM - Car wash - Online Shopping Local 3 store locations New or remodeled Starbucks Floral Department

7. Weaknesses Global Narrow consumer market West coast dominant Local Online shopping not offered Recent remodels

8. Opportunities Global Sell private lines in competitor stores Increase locations Acquisition Community involvement Local Continue with “Lifestyle” branding South town location

9. Threats Global Growth of competitors Competitors extending services Local Not located near campus Population limits

10. Safeway’s Future Expand efforts for community involvement and environmental leadership Have consistent growth Continue to thrive off of original business plan

11. Sources www.safeway.com www.wiki.com www.money.cnn.com