1. MBA: Entrepreneurship and Corporate Innovation Data provided by: Kelly Hardy, David Kesse, Matt Hoham, Craig Kollen, Lisa Porter

2. Phase 1 (3cr) Theory / Opportunity Phase 2 (3cr) Business Plan Development / Presentations Phase 3 (3cr) Venture Capital / Equity Infusion Optional Consulting Phase (NIIC/ Small Business Development Centre) Year 1 Year 2

3. Marketing Implementation Timeline (based on approval of program) September 2010 Network to Graduate Policy Committee key members Graduate Policy Committee Approval Founder’s Day Dinner October 27, 2010 Promotions Begin and Course Listing in Course Catalog Spring 2011 Process Student Applications and Interview Process Summer 2011 Begin Entrepreneurship and Corporate Innovation MBA Fall 2012 Fall 2011 Begin Professional Core Classes

4. Our Target Market (Based on a M560 Survey – Dr. Jun Ma’s Class – N=33) Between ages 26-45 Business or Engineering Bachelor degree Employed by mid- to large-sized company Tenure at current company 2+ years Household income $75,000+

6. Prong #1 Public Relations Prong #2 Community Promotions Prong #3 Personal Selling Prong #4 Target Market Communications Four Prong Marketing Approach Four Prong Marketing Approach

7. Instruction PQ Instructor ($7000) Promotion Competitions Some Executive Support (Existing Office Staff) Entrepreneurship Director ($10000) ($5000) Resource s Needed

8. Discussion

10. AACSB is the International Association to Advance Collegiate Schools of Business Regional MBA Programs University AACSB Certification Concentrations Offered Course Hours Cost per Credit Hour Estimated Total CostLocation in Indiana IPFWYesNone33$299$9,867Fort Wayne Indiana UniversityYes642$595$24,990Bloomington Purdue UniversityYes460$316$18,960West Lafayette Ball State UniversityYes430-33$274 $8,220- $9,042Muncie University of Notre DameNo664$1,718$109,952South Bend Indiana TechNo542$430$18,060Fort Wayne Indiana Wesleyan UniversityNo342$430$18,060Fort Wayne University of Saint FrancisNoNone36-48$735 $26,460- $35,280Fort Wayne

11. The IPFW Difference Product Differentiation Accreditation Benchmark Universities Ball State Indiana University Notre Dame Purdue University Competitions vs. Nationally-Recognized Universities The Professors

12. 4-Prong Marketing Approach Prong #1 – Public Relations Announcement at Founder’s Day Dinner Business Advisory Council Press Releases Television Channels 15, 21, 33, 55 Newspapers Journal Gazette News Sentinel

13. 4-Prong Marketing Approach Prong #2 – Community Promotion Fort Wayne Chamber of Commerce E-mail Distribution List Chamber Website Host “Meet Me At 5” Networking Meeting Community Calendar Community Awareness Events at local libraries PBS Broadcasts

14. 4-Prong Marketing Approach Prong #3 – Personal Selling Large local employers Contact with Human Resources MBA Orientation

15. 4-Prong Marketing Approach Prong #4 – Communication to Target Market Existing IPFW Students E-mail Website Former IPFW Students E-mails from Alumni Association Database Business school graduates Engineering school graduates