1. Institute for Workforce Development and Personal Improvement Center for Graduate and Continuing Studies

2. Purpose Statement The Institute for Workforce Development and Personal Improvement (IWDPI) has been established to develop or enhance workforce skills thereby enabling enrollees to secure employment or advance professionally and/or augment the personal lives of community residents, alumni, current students or staff.

3. Rationale (Reasons for offering) To augment job skills for unemployed or underemployed persons To access federal funds designed to address job loss To contribute to work force development in the region To serve new audiences, including alumni and persons in nearby communities To facilitate communication with new organizations, businesses and agencies To increase the visibility of the College To recruit degree-seeking students initially attracted by the NC or short-term offerings To establish relationships with adjuncts engaged to teach NC or short-term offerings thereby augmenting adjunct pool To provide extra-service engagement by Caldwell faculty and provide opportunity to teach in personal or professional interest area To expand GCS recruitment staff and overall outreach

4. Initial Workforce Development Offerings Para-Legal Studies Certified Financial Planner Project Management Addiction Counseling Real Estate Fundamentals Real Estate Finance Supply Chain Management Web Design and Development Telecommunications Technology Digital Graphic Design Grant Writing Game Design

5. Initial Personal Improvement Offerings Microsoft Office Software Using eBay Genealogical Research GMAT, GRE, and LSAT Exam Preparation Personal Publishing Leadership Coaching Skills Using Facebook and Twitter Home Management

6. Course Offering Schema Workforce One 2 hour class meeting a week for five weeks. Each course offered twice a year. Courses offered from mid-September to end of November, February – April and in June and July Some courses may have additional content and activities online. Personal Improvement One 2 hour class meeting for three weeks. Each course offered three times a year. Courses offered in October, November, February, March and June

7. Pricing of Courses Workforce $450 per course with a 20 per cent discount for a second or third course in the same calendar year and 25 per cent discount for any additional courses in the same calendar year Minimal enrollment – 4 4222 Personal Improvement $250 per course with a 20 per cent discount for a second or third course in the same calendar year and 25 per cent discount for any additional courses in the same calendar year

8. Course Instructor Payments Workforce $200 per course; $375 for two courses in the same calendar year; $550 for three courses in the same calendar year; $150 per course for any additional course in the same calendar year. Personal Improvement $150 per course; $275 for two courses in the same calendar year; $400 for three courses in the same calendar year; $100 per course for any additional course in the same calendar year.

9. Revenue Budget Workforce Courses – 24 courses @ 10 enrollments per courses = $108,000 Personal Improvement Courses – 24 courses @ 10 enrollments per course = $60,000 Total Revenue = $168,000 less 10 per cent for discounting = $151,200

10. Expenditure Budget Workforce Instructor salaries – 24 courses @ $175 (average) = $4200 Personal Development Instructor Salaries - 24 courses @ $125 (average) = $3000 Program Director - $60,000 Support Staff - $30,000 Advertising - $20,000 Total = $117,200 ROI = $151,200 less 117,200 = 34,200/151,200 = 22%

11. Development Process Early Fall 2009 - develop initial proposal Mid Fall 2009 – AVP review Mid Fall 2009 – present proposal to AUPC Late Fall 2009 – present proposal to Executive Group Early Spring 2010 – Receive authorization to commence program Mid Spring 2010 – recruit staff Late Spring 2010 – select initial courses Sumner 2010 – recruit faculty and market initial courses Fall 2010 – offer initial round of courses

12. Initial Marketing Plan for Non-Credit Courses Media blitz announcing program – early August 2009 Flyers and Posters to Chambers of Commences, Fraternal Organizations, Schools, Corporations and Other Entities in Region – August 2009 Maximizing Exposure on Search Sites - Mid-August 2009 Alumni E-Mails and Mailings - Summer 2009 Newspaper and Cable TV Ads - August 2009 Non-Credit Information Evenings - July and August 2009 Inquiry Mailings and E-Mails with Telephone Follow-Up – Late August 2009