1. LinkedIn Training By Quintain Marketing February 13, 2013

2. Great Marketing Is like getting kids to eat broccoli they’re going to have to see you 7-10 times before they do something

3. Business Growth May be limited by your current network

4. The Panda Effect SEO as we knew it is dead. When Google changed their search algorithm to include Relevant Recent Relationship based search data. The game changed for everyone.

5. 1 2 3 4 Stay top of mind Expand your network beyond current relationships Use great content to drive traffic to your website and generate leads Do it all without spending a dime! The Solution

6. Why LinkedIn? The world’s largest professional network – Created specifically for networking – 90 million+ members in more than 200 countries – Most affluent and highly educated users – Available in six languages – Executives from all Fortune 500 companies are members – Used by 69 of the Fortune 100 companies as a hiring solution

7. The New LinkedIn Better graphic interface More detailed profile information – Publications – Projects – Classes – Etc. No more “apps” – Now rich media can be added directly to your profile Focus on “endorsements” instead of “referrals” Now a news source – LinkedIn Today – Original content

8. Two Ways To Use LinkedIn As An Individual As A Company

9. Using LinkedIn As An Individual The more information you give LinkedIn, the more it will give you! – A complete profile is critical (use the profile completion wizard)

10. The Secret(s) to Success Stay top of mind with your contacts: – You must show up in the Digest Email Expand your network beyond your contacts: – Post in groups Share great content: – Curate others’ content – Create and syndicate your own – Use a 3 rd party tool

11. How To Do It Get in the Digest Email: – Make new connections – Update your profile – Post status updates – Participate in a group Participate in Groups: – Repost relevant blogs or interesting articles – Ask/answer questions – Comment – Connect with other group members Share great content: – Post directly – Use Hootsuite, Postling, etc.

12. Using LinkedIn As A Company

13. How I Know It Works The proof is in the numbers…

14. My Profile Views Have increased dramatically

15. Increased Website Traffic & Qualified Leads

16. Expanded Reach for Content

17. The Caveat What will your visitors find when they get to your website?

18. 1 2 3 4 5 Update your status Post to groups and comment on others’ posts Mine your connections (HOT TIP: Use CardMunch) Complete your company page and post updates Make sure your website includes calls to action and lead conversion opportunities Action Items

19. QUESTIONS & DISCUSSION

20. HOW TO REACH US Call: (866) 788-3226 Mail: PO Box 4087 Annapolis, MD 21403 Fax: (443) 973-6087 Facebook.com/quintainmarketing Twitter.com/quintain Linkedin.com/company/quintain-marketing Info.quintainmarketing.com/blog Email: kathleen@quintainmarketing.com

21. THANK YOU