2. - Self made man - Seen as optimistic, efficient, and intelligent - Continued conservative policies of Harding and Coolidge

3. “Trickle Down” (Supply Side) Economics Government supports big business Theoretically, businesses will see improvement That increased profitability will “trickle down” through the economy Life will improve for everyone

4. Like most people, Hoover believed the depression would be short & eventully fix itself Don’t worry guys!

5. I relied on business leaders to keep wages and production the same!

7. Charity is the obligation of local governments and individuals!

8. Everyone shares equipment Reduces costs

10. Authorized $2 Billion in loans to banks, insurance companies, and railroads

11. Emergency Relief Act (July 1932) The RFC could loan money to aid the unemployed in counties close to bankruptcy Very difficult to qualify

12. Hoover was blamed for not doing enough

13. Terms like: Hoovervilles Hoover Blankets Hoover Flags Mocked the president

14. WWI Veterans marched on Washington DC to protest that their enlistment bonuses had gone unpaid

15. Congress refused to pay their bonuses

16. Regular army was used against the veterans

17. Became a public relations disaster for Hoover 