1. Quality Juice made from real California fruit X470 Project Management EDP 325936 Summer 2011 Team: L 'Spawns Soif Liolios Dino, Konstantinos Singh, Shraddha Pollock,Kendra Achury, Michael Wang, Jing Nguyen, Phi Stanger, Karen

2. 22 Organization chart Singh, Shraddha Graphic Designer Wang, Jing Process Engineer Liolios, Konstantinos Product Organizer Pollock, Kendra Product Designer Nguyen, Phi Manufacturing Engineer Achury, Michael Scientist Stanger, Karen Project Manager

3. 3 Contents Project defines – Mission and Values – Project Statements and Chart Project analysis – Assumptions – Constrains – Stakeholders – Risk analysis Project plans – Deliverables – Milestones – WBS – Time structure – Cost breakdown Monitoring and Control – Communication plan – Responsibility matrix

4. Mission To produce a healthy, tasty, friendly, economical, and high quality juice – Made of real Californian fruits! Our commitment to the highest standard is the foundation of our business. We stand behind our product. Our mission is to make world a healthier and better place to live. Values L’Spawns as a team, and as individuals, values integrity, honesty, healthiness, and a greener world. These values drive us to achieve our mission 4

5. 5 Project Mission Statement By Nov 1 st 2011, L’Spawns will have ready for distribution 10,000 cases of the new Naked product ‘Soif’, a seasonal Juice drink made from 40% California juice + 60% Water – delivered in a trendy re-usable bottle. Project Charter Produce a glass bottle from recycled material that can be reused or traded at vendor locations for immediate discount for Soif flavored juice beverages. Create a new economical juice drink made from local California fruit Create a catchy and appealing label

6. 6 Project Assumptions Project Constraints Vendor selections Limiting customer geography Overseas Manufacturing Facility - China Time – 6 months Budget provided by Naked Production using existing Naked facilities Distribution using existing Naked infrastructure Sales and Marketing provided by Naked Using Naked distribution recycling program

7. 7 Project Scope In Scope: Design and acquire new bottle Develop new fruit drink recipe Design and produce bottle label Produce first batch of 10,000 cases Out of Scope: Distribution Manufacturing Acquiring capital

8. 8 Stakeholders Naked – Sponsor Customers Manufactures Vendors

9. 9 Risks RiskProbabilityImpactResponse Fruit unavailable MediumHigh adjust recipe/flavour of beverage to reflect fruits that are available Production is delayed Medium Find alternate production plant, call in experts to fix production machinery product from small scale production run is not good LowHigh adjust recipe/change fruit blend, add new flavor Juice

10. Risks RiskProbabilityImpactResponse Not meet FDA requirement LowHigh Schedule earlier, certificated designer Printing is delayed Medium Prepare alternate resource at beginning; ask for process schedule Delivery is delayed Low Ask early delivery for partially finished printing Label 10

11. Risks RiskProbabilityImpactResponse Delivery from Manufactures LowHigh Contingency plan in contract with vendor for alternative bottle Materials availability Medium Find alternate materials source in advance FDA Safety compliance issue LowHigh Consult the FDA post design to ensure compliance, certified designer Bottle 11

12. 12 Deliverables 1) Bottle & Cap 2) Juice 3) Label

13. 13 WBS Quality Fruit Juice Label ContentsBrandContents related to FDA codesPropertiesPaperBiodegradable glue2”x12.75”Printing PlanDesign fileDigital printing Package Bottle materialMaterial researchRFPCapMaterial evaluationPrototype design Juice FruitVendor selectionChoice of seasonal fruitsQuality controlFDA regulationsTaste & RecipeProductionTrial runFull scale run

14. 14 Milestones 1) Bottle and Cap Finalize bottle design selection Vendor selection Prototype Final Bottle and Cap Delivery to Naked 2) Juice Vendor contracts signed Fruit Delivered Small scale production run completed Taste test/focus group completed Regulatory approval signed 3) Label Design file ready (2weeks) Digital printing approval and delivery

15. 15 Gantt Chart and time structures Dino’ screen copy

16. 16 Cost Breakdown ActivityTimeCost Materials Research5 days$800 Bottle Design5 days$2,500 Bottle Cap Design2 days$1,000 Safety seal testing1 day$1,500 Manufacturing upon Juice recipe is ready Every 2 weeks$5,000/week Bottle Label ActivityTimeCost Design file ready14 days$800 Digital printing initial (deposit)1 days$1,500 Digital printing first delivery14 days$5,000 Digital printing finished2 months$7,500

17. Cost Breakdown ActivityTimeCost Create schedule of seasonal fruit availability 2 days(labor) Focus Groups/taste test4 weeks Organize2 days Execute1 day$2000 Create schedule of seasonal fruit availability 2 days(labor) Juice 17 The number will be updated as reaonable number by Michael

18. 18 Vendor Evaluation Criteria Selection of Manufacturer (Qty: 10,000 cases, 16 oz Bottles and Tops) CriteriaWeightVendor1Vendor 2Vendor 3 Anchor Glass ScoreSliver Spur ScoreGlobal Source Score Cost (lowest) 3393913 Quality (best) 2361236 Delivery 1553311 total score 201410 Notes: 1.Selection: 1, 3, 5 (low, medium, and high) 2.Weight x Selection = Score 3.Select the highest total Score

19. 19 Communication Plan Who to be communicated? What to communicate How to communicate How often to communicate Naked Parent Company Project statusEmail/meetingsweekly CustomersInformation about new product Marketing/advertise ments weekly Fruit VendorsOrdersContractsEvery other day Manufacturing Dept. Scheduling requirements Email/meetingsBi-weekly

20. 20 Responsibility Matrix A – approves, S – supports, C – creates, I – informs, R - reviews PMSponsorJuice Team Bottle Team Label Team Activity 1 Activity 2 Activity 3 Activity 4 Missing - Shraddha

21. 21 Risk Chart

22. 22 Addendum The materials to support our presentation Dino’s Gantt Chart All team members add if necessary.

23. 23 Vendor Evaluation Criteria For the Bottle, Fruit, and Label we will use a simple Vendor Evaluation Criteria to determine best vendor. Cost – looking for best value (price vs quality) Quantity – need a vendor that produces large quantities Location – the closer to production plant the better Availability – growers that offer a variety of fruit throughout the year