1. RESIDENTIAL LIGHTING BASELINE ANALYSIS

2. PRODUCT FLOW Current practice baseline How we capture net market effect & momentum savings Where we should focus for programs and design 13 2 2

3. STOCKFLOW

4. Costco Sales Home Depot WalmartLowes 4 RETAIL ENVIRONMENT

5. WHAT WE DID

6. ESTIMATE MARKET MIX 6

7. SALES DATA Where we had sales data SHELF DATA Weighted to MARKET SHARE where we didn’t have sales data 7

8. GENERAL PURPOSE & DIMMABLE GLOBEREFLECTOR AND OUTDOORDECORATIVE AND MINI-BASE3-WAY LAMP TYPE SPIRAL/TWISTER A-LAMP TUBE CIRCLINE (NOT IN SALES DATA) GLOBE SPOTLIGHT/REFLECTOR/FLOOD CANDELABRA/INTERMEDIATE BASE, CANDELABRA WITH MEDIUM SCREW ADAPTOR 3-WAY LAMP STYLE INCLUDED PRODUCT CATEGORIZATION 8

9. 310-749750-10491050-14891490-2600 <310 LUMENS >2600 LUMENS 9

10. 10 PART 2PART 1 ? AVERAGE WATTAGE MARKET SHARE BY VENDOR ?

11. PART

12. MANUFACTURERS 28% 42% 12% 8% END USER RETAILERS MARKET SHARE 12 MARKET SHARE 10%

13. PART

14. 14 LUMEN BINS 100% <310 310-749750-10491050-14891490-2600 100% >2600 HAL INC LED TOTAL TECHNOLOGY 4% 1% 73% 21% 15% 32% 51% 1% 37% 31% 1% 41% 57% 2% 0% 63% 32% 5% 0% 16% 1% 83% 0% CFL TECHNOLOGY MIX

15. LUMEN BINS 2430173740184 16 21 24 4 14 38 49 8 15 51 71 10 24 70 95 16 26 103 134 16 45 400 174 NA LUMEN BINS <310 310-749750-10491050-14891490-2600>2600 TOTAL TECHNOLOGY HAL INC LED CFL 15 AVERAGE WATTAGE

16. Weighted Average Wattage per retailer Average Wattage xx Technology Mix xx 16

17. Representative market share Average Wattage (>310 lumens) 28% 20 42% 34 12% 19 8% 19 10% Simple SUMPRODUCT 17 *All retailers used as example only Market-share weighted Average Wattage 26

18. RESULTS

19. LUMEN BIN <310 Lumens 310-749 750-1049 1050-1489 1490-2600 >2600 Lumens 25 30 28 46 42 103 AVERAGE WATTAGE GENERAL PURPOSE AND DIMMABLE

20. LUMEN BIN 31 37 20 68 67 NA AVERAGE WATTAGE GLOBE <310 Lumens 310-749 750-1049 1050-1489 1490-2600 >2600 Lumens

21. LUMEN BIN 39 42 30 46 92 115 AVERAGE WATTAGE REFLECTORS AND OUTDOOR <310 Lumens 310-749 750-1049 1050-1489 1490-2600 >2600 Lumens

22. LUMEN BIN 24 49 18 100 23 30 AVERAGE WATTAGE DECORATIVE AND MINI-BASE <310 Lumens 310-749 750-1049 1050-1489 1490-2600 >2600 Lumens

23. LUMEN BIN <310 Lumens 310-749 750-1049 1050-1489 1490-2600 >2600 Lumens 43 NA 100 118 112 269 AVERAGE WATTAGE 3 WAY

24. WEAKNESSES

25. 25

26. 2014 SALES DATA DECEMBER 2014 SHELF DATA 26

27. 27

28. QUESTIONS FOR THE SUBCOMMITTEE

29. WHICH LAMPS ARE MOST OFTEN INCENTIVIZED IN PROGRAMS? 29