2. MEDIA Are you listening?

3. You and your friend Grandma Wheely have decided to open your own Advertising Company. The first thing Grandma Wheely tells you to do is create a new slogan for a popular product. Then she will present the new slogan to the company and they will love it! Then Grandma tells you that both of you can be rich if the company wants to use your new slogan. Select a company that is well known. Decide on a catchy slogan. Draw the new slogan next to the brand name. Create a new logo. Will you be rich? Or is Grandma Wheely wrong? It will all depend on how great your new logo and slogan are going to be. Advertising ‘Take Over’ Creating a Catchy Slogan for a Product. DIVITO

4. Logos & Slogans As a commercial society we are constantly being bombarded with messages of products that we need to buy. We are repeatedly told we are too fat, too thin, have not enough friends, are not popular, are not fit enough, etc. These messages promise that if we buy a product, all these problems that we apparently have will disappear. Just to see what kind of influence these advertisements have on people, examine and guess the company of each of the following logos and slogans.

5. Do you know your logos?

8. How many did you recognize?

9. Most children your age are exposed to more logos and slogans than any other form of information, including school. Just imagine if instead of advertising products on TV, radio, Internet and Print Media, you were shown math and science and equations. How smart would you be?

12. Let’s test your ability?

13. Identify the following as fast as you can.

15. When asked about products to buy and their logos or slogans, how many did you know? When asked about the leaders of your community, province, important people that made major changes in history, or important places for a Canadian to know, how many did you know?

16. Do you know your slogans? The following slogans had their logos removed and are typed in plain text. Can you still recognize the company? Who do you think the company is trying to appeal to? What type of persuasive technique are they using? SLOGANCOMPANYADVERTISING TOMETHOD 1) For all you do... 2) They’re GRRREAT! 3) Always so good for so little 4) Save money, live better 5) Just Do It 6) Strong enough for a man but made for a woman 7) I’m lovin it.. 8) I AM

17. SLOGANCOMPANYADVERTISING TOMETHOD 9) Where the lowest price is the law 10) Eat Fresh 11) You’ve always got time for... 12) The Silver Bullet 13) A whole lot can happen. Out of the... 14) 967-1111, call... 15) Fall into the... 16) It keeps on going and going and going

18. Some suggestions you should follow to create an effective logo and slogan. Start From The Logo If your brand doesn’t have a logo yet, you should get that done first. A slogan works with a logo in order to promote brand identity. A slogan doesn’t really work without a logo unless your sole advertising medium is radio. The logo is the chicken, the slogan is the egg. Remember that top brands change their slogans all the time. Make It Funny, If You Can Where you can bring humour to a slogan, do it. Keep It Simple A logo is only effective if your audience can understand it quickly. You only have a few seconds to impress, so a slogan like “the best in olfactory widgets since 1949″ isn’t going to do the trick. Simplicity is what you’re aiming for. Slogans absolutely cannot go over one sentence. Stay Honest and Don’t “Trump Up” Your Product Honesty is important. Can your business actually deliver on the promise that your slogan makes? If not, rethink the slogan. You’ll also want to stay away from slogans that incorporate language like “the best” or “#1 at what we do” because that kind of language is standard and boring.

19. FEEDBACK Use the following rubric to evaluate your work so far. - Have you created a successful assignment? - What suggestions can you make to improve your work? - What suggestions, using the criteria in the rubric, can you offer to your peers when providing them with feedback? Before submitting your final assignment, you must have feedback from at least two peers. You must also describe one change/ suggestion that you made to your slogan or logo.

20. Advertising Take Over MEDIA - Logo and Slogan Creation 1. Student will demonstrate an understanding of a variety of media texts. 3. Student will create a variety of media texts for different purposes and audiences, using appropriate forms, conventions, and techniques. Student Name: Assignment TasksLEVEL 1 & 2LEVEL 3LEVEL 4 1.1 Describe in detail how various media texts address their intended purpose and audience Student describes, with reasons, the purpose of the media and what the intended media text conveys. Student describes (including age, gender, economic, or social conditions that belong to the persons, or groups), the audience. Student describes in detail, with specific reasons, the purpose of the media and what the intended media text conveys. Student describes in detail (including age, gender, economic, or social conditions that belong to the persons, or groups), the audience. 1.4 Explain why different audiences might have different responses to a variety of media texts Student explains, (such as, age, gender, culture, etc.) who this media text does not appeal to. Student supports his/her explanation with an example. Student clearly explains, with details (such as, age, gender, culture, etc.) who this media text does not appeal to. Student supports his/her explanation with specific examples. 3.4 Produce a logo and slogan of some technical complexity for specific purposes and audiences, using appropriate forms, conventions, and techniques Student follows some of the suggested criteria to produce a logo and slogan, appropriate for the audience. Student produces a logo and slogan with graphics, (with or without computers) and a somewhat coherent slogan appropriate for the brand/company and audience. Student follows the suggested criteria to produce a catchy logo and slogan, appropriate for the audience. Student produces a logo and slogan with clear and detailed graphics, (with or without computers) and a coherent slogan appropriate for the brand/company and audience. KADUK@2012