1. © nfpSynergy People and Planet Telephone: (020) 7426 8888 Web: www.nfpsynergy.net

2. © nfpSynergy Methodology Fieldwork dates: Sample: Methodology: Online survey Data: Fieldwork carried out by nfpSynergy 2

3. © nfpSynergy Q1,2,3 Basic demographic of respondents

4. © nfpSynergy Q4. Which of the following best describes your current situation?

5. © nfpSynergy What do you understand about Fairtrade? 5

6. © nfpSynergy Q5. How much you agree or disagree with each statement as an important part of how Fairtrade works.

7. © nfpSynergy Q6.Which (if any) of the following do you think benefit from Fairtrade?

8. © nfpSynergy What do you understand about Fairtrade products? 8

9. © nfpSynergy Q7. Which of the following products do you think are sold with the Fairtrade label?

10. © nfpSynergy Q8. How often do you or someone in your family or house, buy Fairtrade products?

11. © nfpSynergy Q9. Where do you buy your Fairtrade products? (please tick all that apply)

12. © nfpSynergy Why do you buy or might you buy Fairtrade?

13. © nfpSynergy Q10. Why do you buy your Fairtrade products? (Please rate these factors by how important they are to you)‏

14. © nfpSynergy Q10 (cont.) Why do you buy your Fairtrade products? (Please rate these factors by how important they are to you)‏

15. © nfpSynergy Q11. Which of the following things would you like to see happen in the future? (please tick a box for each idea)

16. © nfpSynergy Your opinions on companies

17. © nfpSynergy Q12. How much do you agree with the following statements about corporations?

18. © nfpSynergy Q13. In which of the following areas do you think companies most need to improve their behaviour? (please select up to three options)

19. © nfpSynergy Q14. Which (if any) business sector are you concerned about?

20. © nfpSynergy Q15. How much do you agree/disagree with the following statements about the relationship between companies and governments?

21. © nfpSynergy Q15 (cont) How much do you agree/disagree with the following statements about the relationship between companies and governments?

22. © nfpSynergy Your opinions

23. © nfpSynergy Q16. How do you think you can influence the behaviour of corporations? (please tick all that apply)