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"You've got to be hungry for ideas, to make things happen and to see your vision made into reality."

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Presentation on theme: ""You've got to be hungry for ideas, to make things happen and to see your vision made into reality.""— Presentation transcript:

1 "You've got to be hungry for ideas, to make things happen and to see your vision made into reality."

2 What is it? Business Fragrance Department Bath and Body Product Provider Skin Care, Hair, and Make-Up Boutique Male and Female Body Care

3 History First Body Shop opens in England Stores start opening 2/month Became a public company Began addressing social issues- environmental/homelessness 1976-80’s 90’s- Present Won retail awards. Continued to promote causes Used renewable resources 2006 2007 The Body Shop is bought by L’Oreal. The Founder of The Body Shop, Dame Anita Roddick passed away at the age of 64. "I just want The Body Shop to be the best, most breathlessly exciting company - and one that changes the way business is carried out. That is my vision." -Dame Anita Roddick

4 The 5 P’s Price Place People Promotion Product Promotional Mix Sales Promotion Advertising Public Relations Personal Selling

5 Price Sales Good Deals Quality Products

6 Place Malls Free Standing locations

7 People Everybody Body Shop Fits Needs

8 (Sales) Promotion Word of Mouth Services in Community

9 Love Your Body Card $10 membership 10% off purchases Birthday gifts Exclusive email updates Special offers Special savings

10 Advertising No advertising Word of mouth -preference of organic products Community service

11 Product Envirementally Efficient Consumer Friendly Variety

12 Guys are welcomed too! Feminine store? Feminine products? Are there products for the average guy?

13 Public Relations Creating a positive image by…

14 Employees & Customers Properly trained Personalized service

15 Personal Selling Specific products for specific types of skin, hair, etc. Asking for needs

16 Community Community Fair Trade Charitable donations

17 Environmental Impact Reduce energy use and carbon footprint Product bottles and paper bags are 100% recycled material Increased recycled content in gift packaging

18 And here’s Katy….!


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