1. 2005-2006 Real Choice Marketing Campaign Awareness Study Presented by Crowell Advertising October 2006

2. 2 Overview Telephone survey conducted by Survey USA. – 2006  Wave 1: June 1  Wave 2: September 5 500 people surveyed each time. Main purpose was to gauge changes in awareness for Ucare and 211 services after the first flight of advertising and PR.

3. 3 Wave #2: Survey Respondents by Gender

4. 4 Wave #2: Survey Respondents by Age

5. 5 Survey Respondents by Work Status

6. 6 Do you have an aging, ill, disabled, or mentally ill adult family member or friend who you care for on a regular basis?

7. 7 Have you ever heard of, or seen advertising for Ucare?

8. 8 What services does Ucare provide?

9. 9 Have you ever conducted research for available services related to an aging, ill, disabled, or mentally ill adult family member or friend?

10. 10 What resources did you use for your research (select all that apply)?

11. 11 Would you say the information you received was:

12. 12 Are you aware of the availability of The Caregiver Guide Classes?

13. 13 Summary of Research Awareness for Ucare increased – 20% recalled seeing the ads – Increased 3% from Wave I Awareness of the Caregiver Guide Classes increased – 14% were aware of the classes – Increased 4% from Wave I 211 – 211 Information and Referral received 17,091 calls total  1,475 were for UCARE info/referral (9% of total 211 calls)  About 10% of UCARE calls came to 211 from TV/Radio