1. ISE 412: Human Factors Engineering Dr. Laura Moody Fall, 2005

2. Course Goals §Upon completion of ISE 412, students will be able to: l Develop, conduct, and evaluate the results of human factors research. l Develop models of human-machine systems. l Develop information requirements based on understanding of human sensory processing and cognition. l Develop action requirements based on understanding of human response capabilities and limitations. l Design human-machine interactive systems based on appropriate models, information and action requirements, and an understanding of human abilities, limitations, and preferences.

3. ISE 412 - 1 3 In addition, you should be able to … §Listen purposefully. §Observe actively. §Ask questions to gain a deeper understanding. §Use observation and questioning to better understand how people relate to technology and their environment (and vice versa.)

4. ISE 412 - 1 4 Before we go any further … §Imagine that you are an engineer looking for opportunities to develop projects or products to improve life in a small town. l Take out a full sheet of paper. l Put your name in the upper right corner. l Draw a vertical line down the center of the page. l At the top, label the left side “Notes” and the right side “Questions/Comments”. l Listen to the 5-minute audio presentation. Take careful notes. Write down questions or comments as they occur to you. Use the back of the page and additional sheets as needed.

5. Prerequisites and Grading §Prerequisite: l ISE 311 §Grading l Homework/Labs20% l Paper Review(s)10% l Team Project20% l Exam 115% l Exam 215% l Final Exam 15% l Quizzes, etc. 5% §Participation

6. ISE 412 - 1 6 Background: History of Human Factors EARLY DAYS … understanding complexity pervasive human factors LATER …NOW …

7. ISE 412 - 1 7 The Designer’s Dilemma goals constraints priorities requirement s

8. ISE 412 - 1 8 Modern Human Factors Understands That … PEOPLE USE TECHNOLOGY … TO ACCOMPLISH THEIR GOALS … IN THEIR ENVIRONMENT.

9. ISE 412 - 1 9 Related Fields

10. ISE 412 - 1 10 Understanding the Human Factors Problem What information is needed? What is available? How is information obtained / presented? How does the person understand the situation? How does he/she know what to do? What actions are available? How are they initiated? What is the result of the person’s action?

11. ISE 412 - 1 11 Understanding HF in Consumer Products §Hierarchy of User Needs (from Bonapace, 2002) §Examples … safety and well-being pleasure usability functionality

12. ISE 412 - 1 12 ‘Foundational’ Human Factors: 1 st Three Levels “Usability” : the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use. (ISO 9241-11) For Example:

13. ISE 412 - 1 13 Towards the ‘New’ Human Factors in Product Design: Adding ‘Desirable’ §“Break out of the ‘sea of white’” §Provide a ‘useful’ and ‘usable’ product. §Meet / exceed consumer needs. For Example: safety and well-being pleasure usability functionality

14. ISE 412 - 1 14 PRM PRODUCTION RELEASE MILESTONE DRM DESIGN RELEASE MILESTONE POS PROJECT OBJECTIVE SUMMARY Identify behaviors, perceptions, beliefs and attitudes Develop user experience map Identify user types / styles of use Develop process maps and/or user models and interaction styles Investigate habits and practices Culture & Lifestyle Identify unmet latent needs/desires Benchmarking IST IDEA SCREEN TOLLGATE HF design requirements Design guidance / recommendation Professional assessment Concept evaluation Benchmarking CONCEPTUALISATION Design guidance Professional assessment Product evaluation Benchmarking Field testing Follow up research Benchmarking CET CONCEPT EVALUATION TOLLGATE BET BUSINESS EVALUATION TOLLGATE POST AUDIT CONVERSIONEXECUTIONPRE IST CSM CONCEPT SELECTION MILESTONE MLM MARKET LAUNCH MILESTONE CUSTOMER Human Factors in the Product Development Process Research Model Define Req’ts. Design Evaluation

15. ISE 412 - 1 15 Now, back to the listening exercise … §Use only your own notes from the first part of the exercise. §In the first 3 minutes, answer as many of the first 14 questions as you can. l You may also move on to the last 3 if you have finished as many of the first 14 as you can before time is called. §When I call time, you will have time to address the last 3 questions. §When you are finished, hand in your notes and the question sheet. You are done for the day! §Be sure to pick up your homework assignment on your way out …