1. Wish List Gift Wrapping Store Alia Mohammad

2. Creative brief 1.Company name: Wish List 2.What the company does: The Gift Wrap Company is the leading supplier of everyday wrapping supplies, birthdays wrapping paper, tote bags, stationery, boxed cards, tissue paper, boxes, unique packaging and ribbons. 3.Target audience: Females from 14 to 45 years old. 4.Brand characteristics: Simple, Well-defined, and Creative. 5.How are we going to promote this brand (media channels): We are deciding to promote our company by advertising in a magazine, a blog, Twitter account, Insatgram account, and store promotions.

3. Our Meeting I had a meeting with my client Huda Hussain to discuss her ideas about the campaign. I asked Huda what she wanted regarding the colors and she said she wanted light colors. In addition, for the logo she said she wanted it to be simple and relevant to the name. When talking about the social media methods Huda wanted a Blog, Twitter account, and an Instagram account. So I also suggested to have a Blackberry Messenger and a Whats App to help communicate with her target audience, since in this age range, 14 to 45 years old, females tend to use these applications. Huda’s main concern was to grab customers in her shop and to make them come regularly to wrap gifts and not just have it as a once in lifetime experience. Therefore, for grabbing customers I created street advertisements (Billboards and Banners) and social media (BBM and Whatsapp, Blog, Twitter, and Instagram). While for customers coming back I created a stamp card, were for every 9 gifts you wrap you get a free wrap, to help motivate customers to come again. Also it is behind Huda’s business card with all the shops information.

4. Logo and Slogan “It’s a wrap”

5. Business Card

6. BBM and Whatsapp

7. Blog

8. Twitter Account

9. Instagram Account

10. Billboards

11. Banners