1. Leadership Council Toolkit Content Overview Mel O’Neill September, 2008

2. Agenda Culture of Recognition Elements of the Toolkit –Steve Wallner Letter –Portfolio –Creating a Culture of Recognition Brochure –Recognition Playbook –Award Catalog –Recognition Greeting Cards & Postcards –Wallet Guide –SUPERVALU Coins – Introduction Other Recognition Programs

3. Culture of Recognition Leadership Council July Meeting – Breakout session results Top Down Involvement HR Involvement & Update

4. Leadership Council Toolkit Steve Wallner Letter Portfolio Creating a Culture of Recognition Brochure Wallet Guide

5. Toolkit Continued Recognition Playbook Award Ideas Appendix All loaded on a CD

6. Toolkit Continued Greeting Cards Postcards

7. Toolkit Continued SUPERVALU Coin –A new tradition

8. Using your Toolkit Use as a reference guide when working with your teams, HR or Compensation in creating recognition programs Please start awarding your 2008 SUPERVALU Coins to our extraordinary associates

9. Other Recognition Programs HR Recognition Programs IDEA Store Retail Ops Support Excellence Award Customer Satisfaction Excellence Award Southern California Central Coast Service SVU Pharmacies Excellence Award Communications & PA Excellence Award Step Beyond Gold Intermountain West Sales Challenge Southern California Sales Challenge Lancaster DC Associate of the Month Shaw’s Associate of the Month IT “You Deliver” Southern California Associate of the Month Southern California Weight Loss Challenge GOT Service! Superstar

10. Questions??