1. Ordnett and Store norske leksikon IGEP 2009-06-05

2. 1: Store norske leksikon The Norwegian Encyclopedia Founded in 1975, but based on a tradition going back to 1905 On-line from 2001 (subscription) Free service from 2009

3. The front page, with the search field as the dominating element

4. The hit list Additional hits in the database of a major Norwegian tele information service

5. The article The author Content qualified by an expert (green label)

6. Article from a comprehensive encyclopedia of medicine and health, which is published with the general encyclopedia, with its own label. Aleo the Dictionary of National Biography is included in the service.

7. Article witten by a user, with a yellow label. The experts are invited to include articles of this kind into the green part of the encyclopedia

8. The organization 10 editors working full or part-time, belong to Kunnskapsforlaget (KF) 400-1000 experts KF User participation, handled by KF Web development is the responsibility of the Norwegian Book Clu, our sister company (BK) Sales and marketing BK Project Manager BK Chief Editor KF

9. The business model Initial purchase from the state (but small) Development financed by ourselves (our parent companies) Generating traffic (now: 100 000 unique users per day, before Christmas: 250 000?) Selling ads Investment period 2008-10 Break-even in 2011 Profit from 2012

10. The competition Google Wikipedia –The tests: Dagsavisen in February, VG in May. Both has Wikipedia as the winner, because it is better updated and more comprehensive in fields of knowledge like sports and entertainment, and political news

11. Will we succeed? We have a strong brand We make a School portal Marketing activities A database to be trusted, can be used as a source for pupils and students But: The market for ads is more difficult than it used to be We may have launched the service too late Our limited resources make it impossible to live up to the expectations?

12. 2: Ordnett Electronic publishing of dictionaries from 1989: floppy disks, then CD, then download, now on-line and download Developed in-house Two versions: Ordnett and Ordnett Pluss, both are subscription services

13. The web version: 30 dictionaries available in different combinations. New design to be launched 2009, with a new access and payment software

14. Search in all dictionaries List of dictionaries with hits Hits Word wheels in the different dictionaries

15. Search in English dictionaries only

16. Hit-lists from the different dictionaries from full-text search

17. Ordnett Pluss is a software to download with the dictionaries, and the dictionaries are kept updated by the web. The service may be used off-line, for instance during tests and exams. The front page shows how long the subscription period will last. Customization of the interface

18. Search and hit list, and possible refined searces

19. The mini-modus, a convenient window while you are using Word etc.

20. Ordnett Pluss integrated in the Reference Library of Microsoft Office

21. The content 30 dictionaries Still not updated continually, but the technology is there

22. The business model and the budget Subscription: single-user and multiple-user 1-3 years agreements Active in tenders Training (for teachers) Very little free content This year the expected turnover is around 1,5 mio euro

23. The organization Dictionary editors KF Rights and authors KF Web development BK Sales and marketing BK No single project manager or chief editor Split of income by agreement

24. The markets School (most important marked so far; we have now made agreements with most of the Norwegian counties for use in secondary schools) Institutions Companies (second focus market 2009) Individual users

25. The traffic Between 500 000 and 600 000 searches per day during May 2009

26. The competition Free content (not may good resources available between Norwegian and foreign languages) Clue (market leader in B2B) iFinger (main competitor in the school markets) So far the competition is most difficult in the B2B market)

27. Will we succeed? Strong brand A service to be trusted A lot of content But: Prices: we are more expensive than iFinger Free content will grow Too expensive development cost