1. The Framework we will use

2. Core Concepts The media construct reality (AUTHORSHIP: WHAT IS THE MESSAGE?). The media have their own forms, codes and conventions (FORMAT). The media present ideologies and value messages (CONTENT). The media are businesses that have commercial interests. (It’s PURPOSE) AUDIENCE

3. 1. Media Constructs Reality (Authorship) You are expected to believe what you see and hear Make it to be exciting and entertaining to keep audiences interested If they are constructing reality, we will need to learn to deconstruct to see how they were constructed, who constructed it, why,or in other words their motives, and to determine the effects on audiences. Deconstruct – to take apart, analyze, or break down into its component parts in order to understand how and why it was created.

4. SEE HANDOUT:AUTHORSHIP Let’s read it aloud together and discuss. Note Guiding Questions Big points to understand about authorship When you decided on the overall intent of your work, the message you want to send, that is authorship Essentially, the decision making process that fuels the rest of the media concepts

5. 2. Codes and Conventions = Format Ways media conveys information Sounds/music Lighting Camera angles Actors chosen Weather in a scene Language Example: Evening News Broadcast See handout : Format for more explanation

6. Activity In groups, list some codes and conventions that are used in the following media texts you will receive: Forensic Science Shows Horror films Rap music Westerns Situational Comedy (family) Action hero films Romantic Comedy films

7. Activity 2 Lets create a parody or humorous imitation of your chosen genre. Write a short script including several of the elements you have described, then we will preform them for each other. Keep it to no more then 1 minute in length. Time for project: 15 minutes in class, then present. Lets’ have some fun with this

8. Media Presents Ideologies and Value Messages (CONTENT) Everyone has beliefs about the world and the way things should be World View We interpret the messages media gives us through our personal ideology and values Example: Two views on a union strike Many messages sent via media are almost invisible because we are so used to the conventions Beer ads always have beautiful women and parties/ women in Tide commercials and clean dishes commercials. Discuss

9. Photoshop Reality http://mashable.com/2011/12/01/before-and-after- photos/#36605Nina-Garcia http://mashable.com/2011/12/01/before-and-after- photos/#36605Nina-Garcia

10. The Photoshop Effect

11. Photoshop Effect part 2

12. Photoshop Effect – part 3

13. Photoshop continued

14. MANIPULATING FOOD ADS

15. Group Activity Pg 15?

16. Assignment 2 See handout