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Campaign 2010: Target Programming 1. Both Broadcast TV and Cable offer opportunities to target the spectrum from conservative through liberal. Cable does.

Published byBrittany Tucker Modified over 8 years ago

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Presentation on theme: "Campaign 2010: Target Programming 1. Both Broadcast TV and Cable offer opportunities to target the spectrum from conservative through liberal. Cable does."— Presentation transcript:

1 Campaign 2010: Target Programming 1

2 Both Broadcast TV and Cable offer opportunities to target the spectrum from conservative through liberal. Cable does it via network choices… Broadcast does it via program types or genres. 2

3 3 Let’s look at some examples using indexes as the measurement. Indexes at 100=Same Density of target audience as overall general audience delivery. Indexes over 100=Higher Concentration of target audience.

4 Targeting via News: 4 Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight Middle-SomewhatSomewhat Cable Nets of-the-roadConservativeLiberal Bloomberg TV9311782 CNBC109110111 CNN108106112 Fox News Channel10211487 Headline News CNN107108114 MSNBC107108122

5 Targeting via News: 5 Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight Middle-SomewhatSomewhat Cable Nets of-the-roadConservativeLiberal Bloomberg TV9311782 CNBC109110111 CNN108106112 Fox News Channel10211487 Headline News CNN107108114 MSNBC107108122 Broadcast TV Early Eve News M-F114110103 Early Eve News WKD10710793 Early Morning News10410381 Early Morn Talk/News/Info111112113 Late Nite News/Info10110284 News Specials118124120 Sunday News/Interviews100116113

6 Targeting via Sports: 6 Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight Middle-SomewhatSomewhat Cable Nets of-the-roadConservativeLiberal ESPN106114109 Fox Sports Net114116106 Outdoor Channel 10712972

7 Targeting via Sports: 7 Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight Middle-SomewhatSomewhat Cable Nets of-the-roadConservativeLiberal ESPN106114109 Fox Sports Net114116106 Outdoor Channel 10712972 Broadcast TV College Football112125107 College Basketball106123118 Pro Football119118109 Golf10113698

8 Targeting General Audience/Prime Time: 8 Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight Middle-SomewhatSomewhat Cable Nets of-the-roadConservativeLiberal TBS107105111 TNT108104105 USA Network106102106 Lifetime10310292 FX109107104 Hallmark10211585 Discovery Channel105106102

9 Targeting General Audience/Prime Time: 9 Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight Middle-SomewhatSomewhat Cable Nets of-the-roadConservativeLiberal TBS107105111 TNT108104105 USA Network106102106 Lifetime10310292 FX109107104 Hallmark10211585 Discovery Channel105106102 Broadcast TV ABC Prime119111100 CBS Prime119114101 Fox Prime11299105 NBC Prime119105114

10 Want to know more? We would be happy to help you. Contact Jack Poor at jack@tvb.org 10

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