2.  James Cash Penney started JCP  “the Golden Rule” was his idea for treating clients reasonably  JCPenney commenced a shopping catalog with an immense success in 1964  JCPenney started a website based on online shopping in 1994  By 2010, entire catalog of JCPenney was available on facebook

3.  Associates - We value the contributions and talents of all associates and also develop and reward them.  Reliability – We work with the highest manner and morals.  Performance – To perform at the highest intensity, we offer training.  Acknowledgment – We celebrate even if someone else achieve something.  Collaboration – Our way to win is to go through leadership, collaboration, open and honest communication and respect.  Excellence – We do our best in gaining excellence in work, product and services.  Innovation - inventive thinking and smart risk taking.  Community - We are concerned about our communities and are involved in it.

4. Operational Excellence Customers get the best cost and a competitive price with a well liked manner Product Leadership A strategy where companies always try put forward the best products to it`s customers Customer Intimacy Settling up a policy where individual customer satisfaction is established and product leadership confirms a continuous stream of state of the art products and services.

5.  Strategy for price low price offered everyday  Unique products and services  Selecting younger customers for marketing  spruce up merchandising and product placement throughout the stores

6.  Improvement of internal procedures and coordination  Efficiency on an increase  Reducing cost reduction  Improving quality of products  Consumer loyalty increased

8.  Lose customers to competitors If the retailer cannot deliver the everyday low price approach as promised. if the retailer does not deliver as promised with their everyday low-price approach then they might start to get fond of some other things like coupons and this will take business elsewhere [Kohl's, Macy's (M),  Loss in revenue If sales drop by 10% in Q1 of this year, would management then reconsider the pricing strategy or closing stores or they might look for further cost cuts and will try to accelerate the rollout of the new shops? (Levine-Weinberg, 2012)

9.  Decrease customer expenditure  customer worth raising  overall operational costs Simplification

10.  References:  Heller, L. (2012). Why JCPenney Will Be the Most Interesting Retailer of 2012. Retrieved from http://www.forbes.com/sites/lauraheller/2012/01/26/why-jcpenney-will-be-the-most- interesting-retailer-of-2012/  Jcpenney manifesto (2012). Retrieved from http://www.jcpmediaroom.com/media/31/jcpenney-manifesto  JCPenney BIOS (2012). Retrieved from http://www.jcpmediaroom.com/browse/Bios  Soylent Communications (2012).J.C.Penney Retrieved from http://www.nndb.com/people/656/000160176/  Sushinsky, G. (2010). Ackman’s Big Stake In JCPenney. Retrieved from http://stocks.investopedia.com/stock-analysis/2010/Ackmans-Big-Stake-In-  JCPenney-JCP--FO-BGP-SHLD-M-DDS-GGP-VNO1013.aspx#axzz1nstgVPnH  Toy, T. (2012). JCPenney’s New CEO Ron Johnson, the Genius of the Apple Stores,  Begins the Transformation of JCPenney’s.PBT Consulting Blog. Retrieved from http://tommytoy.typepad.com/tommy-toy-pbt-consultin/2012/01/why-jc-penney-will-be-the-most- interesting-retailer-of-2012.html  d'Innocenzio, A. (2012). J.C. Penney gets rid of hundreds of sales. Retrieved from: http://finance.yahoo.com/news/j-c-penney-gets-rid-151954852.html  Horwath, R (2006). Strategy & Value: The Customer’s Treasure Chest Retrieved from www.strategyskills.com