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JcPenney Chit Ko Angeles Salas Isaura Villegas Maribel Padilla
What is JcPenny ? Mid-range department stores Retailor
History James Cash Penney Establish—April, 1902
CEO – Ron Johnson (MBA) Head Quarter Plano, Texas
How big is the Company?
Why is the company successful? Quality products Customer service Competitive prices Selling methods
Marketing Internet marketing Display window products at the store
Interesting facts 1897
Have you purchased the company’s products or services?
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Customer focus AND THE MARKETING MIX. Learning Objectives Understand that any business needs customers to survive (D) Appreciate that knowing who.
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