1. 作文背诵

2. What is an advertisement? 1.A good way to sell products or services. 2. A good way to make people aware of the needs of others and dangers around them.

3. Question 1: Which advertisements make you want to buy a product or sevice? Question 2: Which ads make you think about social problems?

5. Lead-in: Water protectionSales of Coco Cola learn more about ads

6. Words-matching 1. persuade 2. welfare 3. skilful 4. cure 5. mental 6. trick 7. motto 8. intelligence a the ability to learn, understand and think about sth. b. good at doing sth., especially sth. that needs ability or training c. the general health, happiness and safety of a person or a group d. make an illness or problem go away e. a short sentence or phrase that tells the aims and beliefs of a person or a group f. related to the thoughts and the mind g. sth. done to fool someone else, or as a joke h. make someone do sth. by giving them good reasons h c d f e a Before reading b g 劝说 福利 有技能的 治愈 精神上的 捉弄 箴言 智力

7. 作文评讲 翻译下面的句子。 1. 晚上有很多作业，睡觉迟，不吃早饭可以多睡会。 2. 家长工作忙，没空准备早饭，给钱孩子自己买。 There are so much homework that many students have to stay up late. Many students skip breakfast in order to have more time to sleep. Their parents are too busy to prepare breakfast for their children, they have to give money to them and ask them to buy food themselves.

8. 3. 女生不吃早饭来保持苗条身材。 4. 因为不吃早饭，学生上课不能集中。 5. 学生不吃早饭，常常胃痛，导致身体不健康。 In order to keep a slim figure,some girls don’t have breakfast. Because of not having breakfast, many students can’t concentrate their attention in class. Because of not having breakfast, some students often come down with stomachache, which can cause damage to their health.

9. 6. 在我看来，早饭是一天中最重要。 7. 早饭中含有丰富的维生素和矿物质， 这些很容易被身体吸收。 8. 合理饮食有助于健康，课堂上注意力更集 中，学习成绩更好。 As far as I am concerned, breakfast is the most important meal of the day. Breakfast is rich in vitamines and minerals, which are easy to be taken in/absorbed. Proper diets are good for our health,we can focus our attention on our study, and achieve high grades.

10. Fast-reading 1 What do advertisements encourage people to do? 2 What does PSAs stand for? 3 What are PSAs meant to do? To buy a product or service or believe in an idea. Public service advertisements. To educate people about health, safety or any other issue which affects public welfare.

11. What are the differences between commercial advertisements and public service advertisements? Post-reading (Consolidation)

12. Commercial adsPSAs purpose expense believable? examples to promote a product or service to educate people charged free of charge no yes ①② ①②③④

13. 1. Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product or service. 3. PSAs are only found in newspapers and on TV. 4. PSAs and commercial ads use some of the same methods. 5. Commercial ads can give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA. Further Reading not always not only PSAs

14. commercials Advertisements PSAs promote charged tricks examples educate free of charge believable radio, TV…, images, languag e

15. Reading strategy: reading expository writing （说明文） introduction of subject supporting details conclusion a subject

16. Homework: 1. Finish the article on Page 95. 2. List the difficult language points on your notebook. 3. Retell the article about advertisement.