1. Enhance Your Online Presence with the # 1 Social Network The Power of Facebook Timelines for Business

2. FACEBOOK for 2012 850 million monthly active users 483 million daily active users 425 million monthly active users who’ve used Facebook mobile products 250 million photos uploaded daily 2.7 billion LIKES every day Users by Gender - 43% Male/57% Female Available in more than 70 languages Accounts for more than 95% of social networking time on the web 850 million monthly active users 483 million daily active users 425 million monthly active users who’ve used Facebook mobile products 250 million photos uploaded daily 2.7 billion LIKES every day Users by Gender - 43% Male/57% Female Available in more than 70 languages Accounts for more than 95% of social networking time on the web The Power of Facebook Timelines for Business

3. NEW TIMELINES LAYOUT On March 31 st, all pages switched to the new Timeline layout. Several new changes such as : Eliminated the default landing page, Expanded the custom page width, Enhanced cover image plus many more additions On March 31 st, all pages switched to the new Timeline layout. Several new changes such as : Eliminated the default landing page, Expanded the custom page width, Enhanced cover image plus many more additions The Power of Facebook Timelines for Business

4. What’s The Deal With NEW TIMELINES? Cover Image Profile Picture About Section Apps Showcase Highlights Timeline Navigation Recent Activity Cover Image Profile Picture About Section Apps Showcase Highlights Timeline Navigation Recent Activity Friend Feed Pinning Posts Milestones Starred Stories Private Messaging Admin Panel Activity Log Friend Feed Pinning Posts Milestones Starred Stories Private Messaging Admin Panel Activity Log The Power of Facebook Timelines for Business

5. 1. Cover Graphic 2. Profile Picture 3. Timeline Navigator 4. About Section 5. Apps 6. Highlights 7. Timeline Publisher 8. Pinned Post 9. Friend Activity 1. Cover Graphic 2. Profile Picture 3. Timeline Navigator 4. About Section 5. Apps 6. Highlights 7. Timeline Publisher 8. Pinned Post 9. Friend Activity The Power of Facebook Timelines for Business

6. TIMELINE COVER SPECIFICATIONS The Power of Facebook Timelines for Business

7. TIMELINE COVER CONSTRAINTS 851 x 315 pixels (minimum 399 pixels wide) Build Brand Recognition and Stand Out from the CROWD What You CANNOT Do: You can’t display price or purchase information You can’t display contact information such as website, phone number or address You can’t encourage Like or Share references You can’t display Calls to Action such as Click Like, Sign up Now 851 x 315 pixels (minimum 399 pixels wide) Build Brand Recognition and Stand Out from the CROWD What You CANNOT Do: You can’t display price or purchase information You can’t display contact information such as website, phone number or address You can’t encourage Like or Share references You can’t display Calls to Action such as Click Like, Sign up Now The Power of Facebook Timelines for Business

8. COOL COVER ILLUSTRATIONS

9. The Power of Facebook Timelines for Business COOL COVER ILLUSTRATIONS Included QR code

10. The Power of Facebook Timelines for Business PROFILE PICTURE INFO 180 x 180 pixels Moves around Facebook with you Place for your logo, brand, product or spokesperson Insert you picture to brand yourself Can be creatively blended with your Cover Image 180 x 180 pixels Moves around Facebook with you Place for your logo, brand, product or spokesperson Insert you picture to brand yourself Can be creatively blended with your Cover Image

11. The Power of Facebook Timelines for Business BLENDING COVER IMAGE & PROFILE PICTURE

12. The Power of Facebook Timelines for Business TIMELINE ABOUT SECTION Limited to 155 characters Insert URL, (make sure to use http:// to hyperlink) If the URL is too long, use shortening service (bit.ly, ow.ly, tinyurl.com) Add company description and what your company does. About box content is linked to your Info page Limited to 155 characters Insert URL, (make sure to use http:// to hyperlink) If the URL is too long, use shortening service (bit.ly, ow.ly, tinyurl.com) Add company description and what your company does. About box content is linked to your Info page

13. The Power of Facebook Timelines for Business TIMELINE APPS SECTION Limited to 4 images visible – additional images under drop down arrow Photos always occupies the first position. Utilize the other positions to encourage action by the users. Thumbnail is 111 x 74 pixels, but is customizable Choose thumbnails images to encourage the user to click and explore Limited to 4 images visible – additional images under drop down arrow Photos always occupies the first position. Utilize the other positions to encourage action by the users. Thumbnail is 111 x 74 pixels, but is customizable Choose thumbnails images to encourage the user to click and explore

14. The Power of Facebook Timelines for Business TIMELINE HIGHLIGHTS Allows users control over how they would like to interact with your page Highlights – what Facebook considers to be most important Posts by Page – only shows posts by admin Posts by Others – all posts excluding admins’ Permits users to view what people are saying about your brand Allows users control over how they would like to interact with your page Highlights – what Facebook considers to be most important Posts by Page – only shows posts by admin Posts by Others – all posts excluding admins’ Permits users to view what people are saying about your brand

15. The Power of Facebook Timelines for Business TIMELINE NAVIGATOR Permits user navigation of your page by date User access to your page's history can reveal whatever you have posted. Make sure you delete irrelevant information. Edit previous information to be reflective of what your company represents. Users are interested in your company history. Permits user navigation of your page by date User access to your page's history can reveal whatever you have posted. Make sure you delete irrelevant information. Edit previous information to be reflective of what your company represents. Users are interested in your company history.

16. The Power of Facebook Timelines for Business TIMELINE NAVIGATOR At the end of each month on the timeline is a Statistics Box. It includes how many people liked your page, how many pages you or your admin have liked someone else’s page, and also who is talking about your page that month. This is the number of people who are engaging with your page – by liking, sharing, commenting, etc. At the end of each month on the timeline is a Statistics Box. It includes how many people liked your page, how many pages you or your admin have liked someone else’s page, and also who is talking about your page that month. This is the number of people who are engaging with your page – by liking, sharing, commenting, etc.

17. The Power of Facebook Timelines for Business ACTIVITY FEED Activity Feed is basically a similar concept except Facebook’s edgerank algorithm decides what posts are important to display and doesn’t display everything you post. Admins can edit these posts in the activity log or as they appear in the Activity Feed by clicking on the little pencil in the top right corner of all posts and selecting hide or delete. Activity Feed is basically a similar concept except Facebook’s edgerank algorithm decides what posts are important to display and doesn’t display everything you post. Admins can edit these posts in the activity log or as they appear in the Activity Feed by clicking on the little pencil in the top right corner of all posts and selecting hide or delete.

18. The Power of Facebook Timelines for Business PINNING POSTS Pinning Posts allows you to keep an important post at the top of your Activity Feed for the duration of 7 days. Use for very important updates, new releases, events, contests, etc. Pin posts by clicking pencil icon at the top right of the post. Links can be added and should be added to these posts or pictures. Pinning Posts allows you to keep an important post at the top of your Activity Feed for the duration of 7 days. Use for very important updates, new releases, events, contests, etc. Pin posts by clicking pencil icon at the top right of the post. Links can be added and should be added to these posts or pictures.

19. The Power of Facebook Timelines for Business FRIENDS Highlights 9+ friends of the users who have interacted with your page in any way. Displays as well as one comment made by one of these friends about that page. Elevates the social proof element By friends seeing friends interact Capable can being disabled in admin panel Highlights 9+ friends of the users who have interacted with your page in any way. Displays as well as one comment made by one of these friends about that page. Elevates the social proof element By friends seeing friends interact Capable can being disabled in admin panel

20. The Power of Facebook Timelines for Business MILESTONES Allows page admins to highlight some of their business’ biggest accomplishments, such as fan growth, award wins, product releases, etc. Admins can establish the timeline entry date of milestones Milestones carry clout with Facebook’s algorithm and will appear in more fans’ newsfeeds Milestone images are set at 843 x 403 pixels. Allows page admins to highlight some of their business’ biggest accomplishments, such as fan growth, award wins, product releases, etc. Admins can establish the timeline entry date of milestones Milestones carry clout with Facebook’s algorithm and will appear in more fans’ newsfeeds Milestone images are set at 843 x 403 pixels.

21. The Power of Facebook Timelines for Business STARRED STORIES Should be stories that engage people and deserve the attention they will receive. Posts can be starred to attract more visibility Starred images are stretched to 843 pixels width. Dates are adjustable to the when you want the image visible on the timeline. Should be stories that engage people and deserve the attention they will receive. Posts can be starred to attract more visibility Starred images are stretched to 843 pixels width. Dates are adjustable to the when you want the image visible on the timeline.

22. The Power of Facebook Timelines for Business PRIVATE MESSAGE Fans and non-fans can send messages to pages An admin can turn this on or off, but allows users a way to communicate their issues and comments Users can message but pages can not start a conversation Pages can only respond with 2 messages back for every 1 received No selling – Utilize to build trusting relationships and goodwill with potential clients Fans and non-fans can send messages to pages An admin can turn this on or off, but allows users a way to communicate their issues and comments Users can message but pages can not start a conversation Pages can only respond with 2 messages back for every 1 received No selling – Utilize to build trusting relationships and goodwill with potential clients

23. The Power of Facebook Timelines for Business ADMIN PANEL Positioned for easy navigation of page contents Easy navigation to sections such as notifications, messages, new likes, insights and page tips Can view or hide Also where you edit your page info and settings Positioned for easy navigation of page contents Easy navigation to sections such as notifications, messages, new likes, insights and page tips Can view or hide Also where you edit your page info and settings

24. The Power of Facebook Timelines for Business ACTIVITY LOG Displays a history of page activity Provides the ability to monitor activity based on categories and make changes. Displays a history of page activity Provides the ability to monitor activity based on categories and make changes.

25. The Power of Facebook Timelines for Business CONCLUSION Mandatory change to Timelines as of March 30th 2012. Be creative with fan acquisition and engagement because default landing pages and welcome tabs have been eliminated. App functionality remains but the location is below the cover graphic. Be conscious of changes to image sizes Focus on developing an engaging environment to grow and enhance your business and social presence. Mandatory change to Timelines as of March 30th 2012. Be creative with fan acquisition and engagement because default landing pages and welcome tabs have been eliminated. App functionality remains but the location is below the cover graphic. Be conscious of changes to image sizes Focus on developing an engaging environment to grow and enhance your business and social presence.