1. #mobileema il

2. AGEND A 1 Why Mobile Email Isn’t Just About Design 2 Contextual Marketing for Email 3 Next Steps Join the conversation @movableink with #mobileemail

3. #mobileema il Are you taking your customers out of context? Mobile emails can’t just be responsively designed. They have to be contextually relevant.

4. #mobileema il Are your email campaigns taking customers out of context?

5. #mobileema il Why contextual marketing? 55% of visitors spend fewer than 15 seconds on your website The average Internet visitor sees more than 1,700 banner ads a month but click-through rates are around 0.1% 78% of customers don’t trust emails from companies 87% of customers don’t trust ads on websites 67% of customers don’t trust ads in any channel

6. #mobileema il Contextual Marketing Utility Customer Experience Engagement & ROI

7. #mobileema il But what do contextually relevant emails look like?

8. #mobileema il 9 Ways to Build Contextual Mobile Emails Location Tim e Responsive Design App s Weather Real-Time Optimization Personalizati on Real-Time Inventory Data Analytics

9. #mobileema il 28% Increase in mobile click- through rate 28% 1. Responsive Design

10. #mobileema il 2. Location 21% Increase in high-value clicks 21%

11. #mobileema il 3. Weather 75% Increase in click- throughs 75%

12. #mobileema il 4. Apps 231% Increase in mobile app downloads 231%

13. #mobileema il 5. Real-Time Optimization Option A Option B 114% Higher click- throughs for optimized creative 114%

14. #mobileema il 6. Real-Time Inventory 1mm In incremental revenue 1mm

15. #mobileema il 7. Time-Sensitive Always Relevant sales Always

16. #mobileema il 8. Personalization Lift In social engagement Lift

17. #mobileema il 9. Mobile Analytics Better More personalized customer experiences Better

18. #mobileema il It’s not. Sound complicated? Expensive?

19. #mobileema il Key Marketing Challenges Personalization Increase response rates with uniquely tailored content Personalized at the moment of open Repurpose content from the web & social Ensure cross- channel consistency Automation Innovation Stand out in a crowded inbox Create compelling user experiences Optimization Insights based on real-time analytics Optimize for the individual, on-the- fly

20. #mobileema il Next Steps

21. #mobileema il Summary Mobile email with the right platform can build customer experiences, instead of marketing campaigns.

22. #mobileema il Questions? Start empowering your emails with context and get truly mobile - visit movableink.com or get in touch at contact@movableink.commovableink.com