1. Best Seller Mega Minds With New York Times Best Selling Author Peggy McColl http://PeggyMcColl.com 1

2. Slight Schedule Change Monday, July 6 th at 12noon – 2 Hour Strategic Planning Session The New York Times Best Seller Blueprint http://PeggyMcColl.com 2

3. Private Facebook Group http://PeggyMcColl.com 3 https://www.facebook.com/groups/560771250727379/

4. This Webinar Platform and Brand Building: Creating a Recognized Worldwide Brand http://PeggyMcColl.com 4

5. What’s a “Brand”? Widely Used and Recognized An Identity A Product, A Business, A Person, A Series, A Concept http://PeggyMcColl.com 5

6. Why Create a Brand Adds Financial Value Influences Purchase Decisions Creates Momentum The Bigger the Brand The Greater the Chance of Success with the New York Times Best Seller List! http://PeggyMcColl.com 6

7. Author Brands The Author A Single Book Multiple Books A Book Series A Category / Genre Fiction & Non-Fiction http://PeggyMcColl.com 7

8. Building / Constructing It Takes Time Start with A Vision of the Outcome Create a Plan Get on With the Work This is an Ongoing Process http://PeggyMcColl.com 8

9. Your Brand is Recognized When … People think of ____________ and they think of YOU. http://PeggyMcColl.com 9

10. Can a Brand be? A Book? An Author? A Series of Books? An Author’s Work? An Author’s Business? Or More than One of These? http://PeggyMcColl.com 10

11. A 3 Step Process Decide on Your Brand Create the Language / Wording / Messaging Claim It! http://PeggyMcColl.com 11

12. Walk Through Each Step http://PeggyMcColl.com 12

13. #1. Decide on Your Brand What You DO Your Specialty / Expertise Think “Benefit” How Will You or Do You Stand Out? How Do You Want to be Recognized? http://PeggyMcColl.com 13

14. #2. Create the Language / Wording / Message Clear Descriptive Benefit-Oriented Easy to Understand A Few Words May Be More Than One “Thing” / Description http://PeggyMcColl.com 14

15. #3. Claim It On Your Website In Your Signature With Your BIO The Introduction for Presentations / Speeches http://PeggyMcColl.com 15

16. Critical Success Factors Visually Appealing (a fraction of a second) Engagement Focus on Giving / Caring Be Visible Consistency (Color, Font, Style) http://PeggyMcColl.com 16

17. Peggy McColl http://PeggyMcColl.com 17

18. Bruce McGregor: The GPS Guy http://PeggyMcColl.com 18

19. http://PeggyMcColl.com 19

20. The Hunger Games http://PeggyMcColl.com 20

21. Jo Campbell Hipkin http://PeggyMcColl.com 21

22. Build Your Foundation “Without the foundations of a strong brand, most authors will never become a Best Seller.” http://PeggyMcColl.com 22

23. An Example of a Brand http://PeggyMcColl.com 23

24. http://PeggyMcColl.com 24

25. Dr. Wayne Dyer http://PeggyMcColl.com 25

26. Hasmark http://PeggyMcColl.com 26

27. Define Your Brand What do you want to be known for? What do you specialize in? What are some words could/would describe your brand? What would you love for your brand to look like / portray? Would you like a logo / design that people can associate with you and your brand? http://PeggyMcColl.com 27

28. When? How Often? As early as humanly possible 6 Months BEFORE Your Launch Consistency is Key Keep It Going http://PeggyMcColl.com 28

29. Platform Building Start with One Area of Platform Building Do Another Do Them Well http://PeggyMcColl.com 29

30. Platform Building A Website eMail List Social Media (Facebook / Twitter / Linked In) Videos (YouTube Channel) Blog Interviews / Publicity Television Speaking Engagements Goodreads http://PeggyMcColl.com 30

31. Goodreads Cover – similar to other online sites, most readers view the book cover as a thumbnail. A cover that communicates strongly at this size is key. Book Description – The value proposition for the book is extremely critical on Goodreads. Social Interaction – Remind your existing friends or fans to review your book on Goodreads and add it to their shelves. Put the Goodreads badge on your website to drive people to engage with your book. http://PeggyMcColl.com 31

32. Forbes “Without a strong and loyal fan base, there are few routes to these lists!” http://PeggyMcColl.com 32

33. AS an Example: An Opt-In On Your Webiste Create an Opt-In On Your Website Give Something Away for FREE Ensure it is Something of TRUE Value Keep in Consistent Touch with Subscribers http://PeggyMcColl.com 33

34. The Strategy Session Creating the Plan Essential Steps Actionable Items Blueprint to Follow http://PeggyMcColl.com 34

35. Absolutely Essential Flexibility Outcome Focused Detachment Trust / Faith / Knowing ACTION! http://PeggyMcColl.com 35

36. Open Q & A http://PeggyMcColl.com 36