1. Do Now/Quick Write #7: Think of a commercial or ad. What persuasive strategies does it use to help trigger your needs and prompt you to act? Think of a commercial or ad. What persuasive strategies does it use to help trigger your needs and prompt you to act?

2. Aim: How does figurative language enhance persuasion? language using figures of speech (a way of saying one thing and meaning another); in other words, language that cannot be taken literally (or should not be taken literally only). language using figures of speech (a way of saying one thing and meaning another); in other words, language that cannot be taken literally (or should not be taken literally only). Simile, metaphor, metonymy, synecdoche, personification, apostrophe, are all forms of figurative language. Simile, metaphor, metonymy, synecdoche, personification, apostrophe, are all forms of figurative language.

3. How does figurative language enhance persuasion? Simile: A figure of speech in which an explicit comparison is made between two things essentially unlike. The comparison is made explicit by the use of some such word or phrase as like, as, than, similar to, resembles, appears, or seems. Simile: A figure of speech in which an explicit comparison is made between two things essentially unlike. The comparison is made explicit by the use of some such word or phrase as like, as, than, similar to, resembles, appears, or seems.

4. How does figurative language enhance persuasion? “The Guitarist Tunes Up” With what attentive courtesy he bent With what attentive courtesy he bent Over his instrument; Not as a lordly conqueror who could Not as a lordly conqueror who could Command both wire and wood, But as a man with a loved woman might, But as a man with a loved woman might, Inquiring with delight Inquiring with delight What slight essential things she had to say What slight essential things she had to say Before they started, he and she, to play.

5. How does figurative language enhance persuasion? Metaphor: A figure of speech in which an implicit comparison Metaphor: A figure of speech in which an implicit comparison is made between two things usually unlike. Doesn’t use connective words such as like or as. is made between two things usually unlike. Doesn’t use connective words such as like or as.

6. How does figurative language enhance persuasion? “Metaphors” I’m a riddle in nine syllables, I’m a riddle in nine syllables, An elephant, a ponderous house, An elephant, a ponderous house, A melon strolling on two tendrils. A melon strolling on two tendrils. O red fruit, ivory, fine timbers! O red fruit, ivory, fine timbers! This loaf’s big with it’s yeasty rising. This loaf’s big with it’s yeasty rising. Money’s new-minted in this fat purse. Money’s new-minted in this fat purse. I’m a means, a stage, a cow in calf. I’m a means, a stage, a cow in calf. I’ve eaten a bag of green apples, I’ve eaten a bag of green apples, Boarded the train there’s no getting off. Boarded the train there’s no getting off.

7. How does figurative language enhance persuasion? Tenor: Subject of comparison Tenor: Subject of comparison Vehicle: Object of comparison Vehicle: Object of comparison My love is a red, red rose. (Robert Burns) My love is a red, red rose. (Robert Burns) – What is being compared? – To what is it being a compared?