1. WWW.RACKSPACE.CO.UK Date: 29 th April 2008 Digital Media Transforming the Internet Presented by: Rackspace Ltd and Limelight Networks

2. RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106 Slide 2 Agenda Speakers Fabio Torlini, Director Marketing EMEA, Rackspace Ltd Chris, Townsley, Director of Strategic Sales, Limelight Networks The web and its ever increasing complexity CDN’s and the importance of Leveraging managed hosting providers Real life case studies

3. RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106 Slide 3 Introduction Over 300M broadband subscribers The era of heavy content The WORLD wide web Audiences want speed

4. RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106 Slide 4 So what is a Content Distribution Network?

5. experience gap Bridge the

6. expectations An era of new audience

7. OBJECT SIZE LIBRARY SIZE POPULARITY AUDIENCE SIZE 4 dimensions Creating a delivery challenge with

8. NowThen Object Size Library Size Audience Size Popularity The 4 Dimensions 5 GB Static Objects, Low-res Video 36 GB High-Definition Video Select titles or new releases Available online Entire catalog available online 114 M Online Video Users 133.5 M Broadband Internet Users 183 M Online Video Users 200.2 M Broadband Internet Users Only popular items are delivered Relevance: Find any content you want Buffering…. User Experience

9. Delivering To the Four Dimensions Network Statistics: 4.3 Petabytes of customer CDN content 1.6 Tbps of capacity 85% of objects delivered directly to the access network 1000’s of servers 60+ POPs 19 regions Directly connected to over 900+ consumer access networks Global optical network

10. RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106 Slide 10 Leveraging managed hosting providers Hosting? Hosting is the hub Content is increasingly dynamic No room for the blame game

11. RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106 Slide 11 Delivery in Practice

12. RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106 Slide 12

13. RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106 Slide 13

14. RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106 Slide 14 Delivery in Practice

15. RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106 Slide 15

16. RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106 Slide 16

17. RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106 Slide 17 Conclusion

18. RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106 Slide 18 Q & A