1. Dissemination, Mass Communication, and Public Relations Gerry Cherry, MA, CRA Grant Facilitator College of Education and Professional Studies University of Central Oklahoma

2. Laying Brick: Research, initiation, Implementation Building a Wall: Results, Culmination, Continuation Building a Cathedral: Evaluation, Dissemination, Communication

3. 1. Something to report 2. Progress toward our goals 3. Setbacks Success isn't permanent, and failure isn't fatal. Mike Ditka (1939 - ) 1. Changes in procedures 2. Changes in timeline 3. Changes in personnel 4. When mandated by funder (minimum 1 yr)

4. Include dissemination strategies and activities from the very beginning Link the dissemination activities to: Project description, Program implementation, Evaluation, and Budget--Consider the cost of publications, photos, reports, articles, etc.

5. Explain your progress to everyone who has a stake or interest in the project Cohort—Everyone working on the project may only be aware of his/her part. Participants—Makes them feel part of something successful, or at least ongoing. Colleagues—Department, College, at home and wherever Funders—Brag of successes—report setbacks Administration—More opportunities result from keeping the administration in the loop. They don’t want to be blind-sided.

6. 1. On-Campus 2. Off-Campus 3. Professional Newsletter 4. Website 5. Publications—newspaper articles, peer- reviewed publications 6. Presentations—Seminars, Advisory Council/Board, Lectures, Videoconferences

7. 1. Model for others to follow 2. Share experiences to prevent “reinventing the wheel” 3. Add to the Body of Knowledge 4. Provide a new answer to an old question 5. Provide a new question to an old answer 6. Part of the agreement with the funder 7. Answer the So What? question

8. Mass communication occurs when a small number of people send messages to a large, anonymous, heterogeneous audience through the use of specialized media. www.uky.edu/~drlane/capstone/mass “Think like a wise man but communicate in the language of the people.” William Butler Yeats (1865 - 1939)

9. 1. Have I used unnecessary words or sentences? 2. Is my average paragraph about 50 words? 3. Do I use headings or subheads in the text? 4. Can any information be presented in a bulleted, chart, or table format? 5. Will the use of bold print or other highlights enhance key points? 6. Is my work mechanically excellent?

10. Oklahoma’s video-conference, information exchange, research partner, unique-in-the-nation, champion. Every school, college, university, technical school in Oklahoma is tied in to the OneNet system. Use this source to communicate, disseminate, cogitate, proliferate, and relate.

11. 1-888-566-3638

12. Internet2 States OneNet can connect to sites in these states

13. Oklahoma Is a world leader in weather research, education, operations, and training We have developed high-value technologies in weather that are in demand today Oklahoma is pioneering next-generation technology with support of OneNet and the National Lambda Rail.

14. International Connectivity

15. 1. A unique resource for information sharing that doesn’t add expenses to a grant proposal. 2. Shows how OneNet can connect collaborators economically. 3. Connect schools, other institutions, other countries. 4. Virtual field trips for students and researchers 5. Video seminars, conferences, meetings

16. "Public Relations is a management function that focuses on two-way communication and fostering of mutually beneficial relationships between an organization and its publics.” (Robert L. Heath, Encyclopedia of Public Relations). What does public relations have to do with grants and dissemination?

17.  You must “translate” your work for the audience you are trying to reach  Involve and seek help from your PR department (whatever the name)  Include photos for interest

18. Use Public Relations to Talk About Your Project to:  Community (local paper, campus news) Government (local, state, regional)  Internally (WebCT, Website, Newsletter)  Media (Outreach with pictures and articles)  Publicity (Furthering your organization's interest through target-media coverage of strategic messages and events.)

19. Plan Goals Research Objectives Procedures Body of Knowledge Success Failure Funding Project Implementation Evaluation Dissemination

20. Thanks to Linda Mason and Bill Johnson for letting me borrow some of their slides.  Bill Johnson, now retired, was the OneNet expert and guru. For questions contact James Deaton at 405-225-9414 or jdeaton@osrhe.edu. jdeaton@osrhe.edu Linda Mason, lmason@osrhe.edulmason@osrhe.edu