1. Scaling in Fair Trade Strategies for Growth

2. Intro Mata Traders What we’re discussing today

3. Product Mix It must sell – Something that people want at the right price point Don’t do the same thing that someone else is doing – Unless you’re selling it to a different market Test the Market – Start small – Direct to retail – Focus groups Stick with what works

4. Sales Make Sales the #1 Priority – Sell anyway you can – Sales cures all Trade Shows – NYNOW (Artisan Resource) – Say hi to everyone – Conversation starter – Good booth display

5. Sourcing Relationships with our producer organizations – Willing to start small and grow with us – Built trust and personal relationships – Deal with challenges together and learned from them Write back! Respond to buyer inquiries within 48 hours Adding new suppliers – Don’t overextend

6. Finance Anticipate your cash flow, understand your numbers, and maintain financial discipline Know your funding options – Shared Interest Funded growth of purchase orders

7. Staffing You need to hire people to grow Don’t hire until it’s necessary Get people when you really need them

8. Value Add Design – A unique aesthetic Manufacturing – Fair Trade/Handmade Marketing – Branding and our next step

9. Thank You jonit@matatraders.com Questions and comments