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Presentation on theme: "Trade Marketing https://store.theartofservice.com/the-trade-marketing-toolkit.html."— Presentation transcript:

1 Trade Marketing https://store.theartofservice.com/the-trade-marketing-toolkit.html

2 Fair trade - Corruption 1 The Fair Trade marketing system provides more opportunities for corruption than the normal marketing system; and less possibility of, or incentive for, controlling corruption https://store.theartofservice.com/the-trade-marketing-toolkit.html

3 Trade marketing 1 The alignment of sales and marketing discipline to profitability can be another explanation for trade marketing. https://store.theartofservice.com/the-trade-marketing-toolkit.html

4 Trade marketing - Sales outlet 1 Sales outlet means a retailer. A retailer is also one of the customers in trade marketing targets. Plans of trade marketing is targeting customers and shoppers. Therefore, trade marketing should provide sales outlets with customer shopper-based value creation plans. Sales outlets (customers) are a place that manufacturer can meet shoppers and consumers. https://store.theartofservice.com/the-trade-marketing-toolkit.html

5 Trade marketing - Methods of trade marketing 1 Basic method of trade marketing is focusing on sales fundamentals, such as Distribution, Display, Promotion and Price. With data and knowledge of sales fundamentals, trade marketing develops market strategy aligned with brand strategy. In order to deliver sales volume and value, trade marketing support sales forces with well-designed fundamental enhancement plans. https://store.theartofservice.com/the-trade-marketing-toolkit.html

6 Trade marketing - Shopper marketing 1 Shopper marketing may be included in trade marketing, therefore the shopper being another target for trade marketing managers, while it can also be considered as a separate discipline. Some of the activities to increase demand at shopper level include setting the right planogram, price announcements such as inserts, use of point of purchase materials, alternatively called promotional material. https://store.theartofservice.com/the-trade-marketing-toolkit.html

7 Baosteel Group - History 1 The company decided to add an export trade marketing component to remain competitive; it scored notable success in South Korea https://store.theartofservice.com/the-trade-marketing-toolkit.html

8 Fair trade debate - Corruption 1 Low prices may also occur because the Fair Trade marketing system provides more opportunities for corruption than the normal marketing system, and less possibility of, or incentive for, controlling it https://store.theartofservice.com/the-trade-marketing-toolkit.html

9 For More Information, Visit: https://store.theartofservice.co m/the-trade-marketing- toolkit.html https://store.theartofservice.co m/the-trade-marketing- toolkit.html The Art of Service https://store.theartofservice.com


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