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Christmas 2011. Christmas Overview Volunteer Recruitment Marketing and PR Special Events.

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Presentation on theme: "Christmas 2011. Christmas Overview Volunteer Recruitment Marketing and PR Special Events."— Presentation transcript:

1 Christmas 2011

2 Christmas Overview Volunteer Recruitment Marketing and PR Special Events

3 Pre-Kettle Volunteer Recruitment Registration Week Nov 8 – 11 Nov 7: Mandatory orientation session Distribution Set Up Dec 5 - 10 Distribution Week Dec 12 - 16

4 Registration Week Nov 8 – 11 SC State Fairgrounds Assist at Christmas warehouse Meet with applicants Review applications Must be 18 or older Mandatory orientation session

5 Distribution Set-up Dec 5 – 10 SC State Fairgrounds Assist at Christmas warehouse Move tables, chairs, etc. Sort food and gifts Assemble gift bags Must be 16 or older

6 Distribution Week Dec 12 – 16 SC State Fairgrounds Assist clients as they pick up their gifts at the Christmas warehouse

7 Kettle Campaign Volunteer Recruitment Target groups to adopt kettle for a full day 10am – 8pm Need contact person for reservations and staffing internally Complete form and return to staff

8 Kettle Campaign Spread the Word Schedule speaking engagements Pass out flyers Send emails Facebook and tweet

9 Kettle Campaign Digital Kettle Target individuals to host an online Red Kettle Partnering with young professional groups Facebook contest to give away iPad to whoever raises the most $

10 Marketing & PR Word of mouth volunteer recruitment Optimize email marketing State Fair booth Advertisements

11 Programs Angel Tree Bear Dressing Stocking Stuffing

12 Angel Tree Adopt a child for Christmas Collect toys & food for those in need

13 Bear Dressing Adopt a bear to dress for Christmas Dressed bears are distributed to the needy

14 Stocking Stuffing Great for school or youth groups Stocking stuffer suggestions available online Oct pick-up > Fill > Dec drop-off

15 Events October Oct 12-23State Fair booth November Nov 8-11Registration Week Nov 18 Bell ringing begins Nov 21 Christmas Kickoff December Dec 5-10Distribution Set-up Dec 10 Christmas Reveal Dec 12-16Distribution Week Dec 24Bell ringing ends

16 Contact Contact Seth Taylor for more information. seth.taylor@uss.salvationarmy.org 803.309.3244 http://DoingTheMostGood.org


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