1. Ideas Challenge 2004 Piers Robinson Nuventis The Elevator Pitch

2. Ideas Challenge 2004 Piers Robinson Nuventis dreaded The Elevator Pitch

3. Session Objectives To explain the prize giving process To help you understand the purpose and structure of an ‘elevator pitch’

4. Session Outline What’s going to happen? What you have to do if you win… The ‘elevator pitch’ And finally…

5. What’s going to happen?  Judging panel will select 20 prize winners  No one else will know until… …about 6.20pm on Thursday 9 th December

6. What’s going to happen? The Principal of Tanaka Business School will announce the £250 runners up… … then the ten £1,000 winners Each £1,000 winner will be asked to do a one minute ‘elevator pitch’

7. What you have to do if you win… and speak about your idea … and speak about your idea …Unaided …On your own …For a whole minute …In front of 200 people! It’s very simple: Walk down to the front of the lecture theatre…

8. What you have to do if you win… ut it’s worth it for a £1,000! B ut it’s worth it for a £1,000!

9. The ‘elevator pitch’ What is it? Structure Watch-outs Practice Example

10. What is it? A short, concise summary of your idea A sales pitch Your one-in-a-million opportunity?

11. Structure There are several things to say: –What market you’re in –What the opportunity is –What size is the opportunity/ market –What your solution is –Why it’s unique –How you will make money You could say more… but you won’t have time

12. Watch-outs Say enough to enthuse the listener But don’t give too much away! Don’t be boring… … show your passion for your idea But don’t be too cheesy!

13. Practice The most important aspect of public speaking If you don’t practice you will not be confident There is no alternative!

14. Example Dyson’s new washing machine: Washing machine design has not developed for several decades, and current technology is ineffective and inefficient. More and more consumers are time-constrained and demand a fast wash, without losing cleanliness and efficiency. This revolutionary product design, with the ‘Contrarotator’ twin drum technology, manipulates and flexes the clothes in a unique way to release dirt more effectively. This results in a cleaner, faster and more efficient wash for the busy and environmentally aware household.

15. And finally… Think about your elevator pitch for a few minutes… Any volunteers?!

16. Ideas Challenge 2004 Piers Robinson Nuventis The Elevator Pitch