1. 21st Century TV Video on Demand

2. >5,000,000,000

3. $12,000,000,000

4. 500,000,000

5. >40,000,000

6. 486,722

7. 35

8. 5

9. A short history Idea 17th Jan 2006 Trial site launched 28th Mar 2006 1st “pro” site launched June 1 2006 Ranked in top 27,000 websites 8 weeks l8r 2nd phase site launched Nov 2007 Top 10 most Innovative company award Nov 2007 - Courvoisier Future 500 100th show published Jan 2008 - £1,000,000 website!!

10. What do we provide? TV-style shows for companies to get their marketing communications messages in between the ears of, and in front of the eyes of, the ‘download’ generation We distribute our shows primarily as video podcasts

11. What is a podcast? A podcast is a media file that is distributed by subscription (paid or unpaid) over the Internet for playback on mobile devices and personal computers Internet personal computers A podcast is distinguished from other digital media formats by its ability to be downloaded automatically, using software capable of reading feed formats such as RSS RSS

12. RSS? Really Simple Syndication RSS is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts.web feedblogspodcasts

13. Podcast catchers...or aggregators are used on your Mac or PC to subscribe to and manage your RSS feeds. Podcast catchers include: Explorer Safari Firefox iTunes

14. Streaming sucks ! Local Area Network (LAN) often Ethernet Ethernet @ 10Mb/s Fast Ethernet @ 100Mb/s Gigabit Ethernet @ 1000Mb/s The Internet, or AN intranet There are NO circuits! Everything’s got an IP address! 123.456.789.123 456.789.123.456 Anatomy of an IP Packet Payload Header with IP address of destination Payload Driver with destination address in his head! This is an example of a Wide Area Network, or WAN. The PSTN is also a WAN. VANGUARD 34 VANGUARD 34

15. Why iTunes? PCMacTV Explore r  Safari  Firefox  iTunes 

16. the iPod phenomenon

17. Takeaway TV

18. The new battleground

19. TV for home:office:pocket