1. CPIE Cluster Coordinator Training CPIE Cluster Coordinator Training 2010 Advocacy

2. CPIE Cluster Coordinator Training 2010 Advocacy What is advocacy? Why is it important? How to do it?

3. CPIE Cluster Coordinator Training 2010 Speaking up for your rights or the rights of others A process of securing change A persuasive argument for a specific outcome A strategic communication designed to increase political will. Advocacy What is advocacy?

4. CPIE Cluster Coordinator Training 2010 Three levels of advocacy strategy Strategic messages “All duty bearers have the responsibility to ensure continuous protection of children in all forms of activities, care, support, and promotion of children’s rights.”

5. CPIE Cluster Coordinator Training 2010 Ministers Donors People’s representatives Political and religious leaders Other clusters Heads of government departments Other humanitarian organisations Media Military Three levels of advocacy strategy Strategic targets

6. CPIE Cluster Coordinator Training 2010 Three levels of advocacy strategy There must be a strategy behind the message! Kenya example: lobbying efforts using different media, different personalities, etc. Strategic communications Photo: Rachel Neary

7. CPIE Cluster Coordinator Training 2010 Advocacy must be: done in the best interests of the affected population strategic evidence-based rights-based focused on the interests of the Cluster and our partners, not our organisations context specific. Principles of Advocacy

8. CPIE Cluster Coordinator Training 2010 How do we effectively advocate?

9. CPIE Cluster Coordinator Training 2010 Activity You are the CP coordinator in Haiti and have one minute with either: President A local leader Donor (ECHO) The Humanitarian Coordinator CNN interviewer Decide: What is your objective? What is the one thing you really want from them? What’s in it for them?