Presentation is loading. Please wait.

Presentation is loading. Please wait.

Mobil Oil / RYKO. A little History b Mobil Has Been a RYKO Customer for Years b 1995 RYKO Was Formally “Un-approved” b 1996 RYKO Was Formally Approved.

Similar presentations


Presentation on theme: "Mobil Oil / RYKO. A little History b Mobil Has Been a RYKO Customer for Years b 1995 RYKO Was Formally “Un-approved” b 1996 RYKO Was Formally Approved."— Presentation transcript:

1 Mobil Oil / RYKO

2 A little History b Mobil Has Been a RYKO Customer for Years b 1995 RYKO Was Formally “Un-approved” b 1996 RYKO Was Formally Approved Again! b 1997 Mobil Corporately Purchased 6 Car Wash Systems From RYKO b 1998 Mobil Corporately Purchased 10 Car Wash Systems From RYKO b Many Wash Systems Were Purchased By Mobil Dealers and Jobbers

3 Mobil / RYKO 1998 b First RFP March 1998 - Touch Free Only! General InformationGeneral Information –Company –Equipment –Pricing –Wash Equipment Packages and Maintenance –All Locations - Company, Dealer, and Jobber –Three Suppliers to Two - Consideration –Distribution –Miscellaneous Information

4 First RFP RYKO Response b Provided all of the information b Offered all of our current programs Quantity Discount, Extended Protection etc.Quantity Discount, Extended Protection etc. b Offered to pass through with corporate PO to Dealers and Jobbers b Guaranteed the lowest price to Mobil

5 The Mobil Meeting April 1998 b Wayne Smith and Steve Davis Meet With Mobil and Review the Entire Proposal Listened to Our ExplanationsListened to Our Explanations Asked for Our Proposal for the Mobil Convention Car Wash BayAsked for Our Proposal for the Mobil Convention Car Wash Bay

6 Mobil - Next  RYKO Was Now in Second Place and Ready for Phase II b New RFP July 2, 1998 Firm One Year Price on Two Wash PackagesFirm One Year Price on Two Wash Packages Include 12 Month Labor and 24 month Parts WarrantyInclude 12 Month Labor and 24 month Parts Warranty Outline Included TrainingOutline Included Training Firm Cost Per Wash Maintenance ProposalFirm Cost Per Wash Maintenance Proposal All to Be Passed Directly to All LocationsAll to Be Passed Directly to All Locations

7 Mobil #2 RFP Firm One Year Price on Two Wash PackagesFirm One Year Price on Two Wash Packages –Offered National Account Pricing Through December 31, 1998 Include 12 Month Labor and 24 month Parts WarrantyInclude 12 Month Labor and 24 month Parts Warranty –Offered Competitive Maintenance Program in cents per wash as well as monthly Outline Included TrainingOutline Included Training Firm Cost Per Wash Maintenance ProposalFirm Cost Per Wash Maintenance Proposal –Offered Competitive Maintenance Program in cents per wash as well as monthly All to Be Passed Directly to All LocationsAll to Be Passed Directly to All Locations

8 We Are Now #3 and Your Out! b Late August Wayne was informed we had moved into the #3 spot and we would be out! b Mobil Issues: No Special Pricing OfferedNo Special Pricing Offered Not Long Enough for the Price GuaranteeNot Long Enough for the Price Guarantee Need to Pass Directly to Dealers and JobbersNeed to Pass Directly to Dealers and Jobbers Warranty Was Not ExtendedWarranty Was Not Extended No Trade in Dollars Offered As StandardNo Trade in Dollars Offered As Standard

9 RYKO Responded b We Decided to Make Another Attempt and Offered: Pass All Programs To Dealers and JobbersPass All Programs To Dealers and Jobbers Free Back-lit Custom Image OptionFree Back-lit Custom Image Option Guaranteed Price Through 2000Guaranteed Price Through 2000 Quantity Purchase Count for All LocationsQuantity Purchase Count for All Locations Extended Warranty to Six Months Parts and 18 Months LaborExtended Warranty to Six Months Parts and 18 Months Labor Guaranteed Trade in of $2000 - $5000Guaranteed Trade in of $2000 - $5000

10 Meeting in Las Vegas b RYKO Is Still #3 b Asked Us to Deal With Their Chosen Chemical Suppliers b Lower Maintenance Price in Florida b Lower Equipment Price b Larger Trade in

11 Response to the Meeting in Las Vegas b Asked Us to Deal With Their Chosen Chemical Suppliers We AgreedWe Agreed b Lower Maintenance Price in Florida Re-QuotedRe-Quoted b Lower Equipment Price DeclinedDeclined b Larger Trade in DeclinedDeclined

12 Mobil Approved Three Suppliers b Mobil Said it Would be Two... b We Are Again an Approved Car Wash Supplier to Mobil b We Are Awaiting the Contract Mobil is Sending it to the Other Suppliers FirstMobil is Sending it to the Other Suppliers First

13 Our Deal to Mobil b $2000 - $5000 Guaranteed Trade-In b Free Back-Lit Custom Image b Six Month Labor and Eighteen Months Parts Warranty b Pass Through to All Locations b Volume Rebate of 3% - 7% b Extended Protection Program b Work With Their Chosen Chemical Suppliers

14 Pluses / Minuses b Pluses Significant BusinessSignificant Business Coat-tail Other’s Car Wash BusinessCoat-tail Other’s Car Wash Business Prevents Our Competitors Form Getting All of ItPrevents Our Competitors Form Getting All of It b Minuses Costs Between $6000 - $10,012 Per Sale - Plus the Value of the Extended Warranty and the Extended Protection Program Distributor Margins Reduced by up 4.4% Costs More Than Our Best Programs “Most Favored Nations”

15 Most Importantly! b “Most Favored Nations” Phillips, Amoco, Shell/ Texaco/Star and OthersPhillips, Amoco, Shell/ Texaco/Star and Others Requires Best Offer of PricingRequires Best Offer of Pricing Amoco Has Their Own Negotiating ComingAmoco Has Their Own Negotiating Coming b Truly Could change the way were doing business.


Download ppt "Mobil Oil / RYKO. A little History b Mobil Has Been a RYKO Customer for Years b 1995 RYKO Was Formally “Un-approved” b 1996 RYKO Was Formally Approved."

Similar presentations


Ads by Google