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TOURISM PELANCONGAN MGM4136. MALAYSIA Kedatangan pelancong 2014 2014- Sejumlah 25.7 juta pelancong asing mengunjungi negara ini, dengan merekodkan perbelanjaan.

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Presentation on theme: "TOURISM PELANCONGAN MGM4136. MALAYSIA Kedatangan pelancong 2014 2014- Sejumlah 25.7 juta pelancong asing mengunjungi negara ini, dengan merekodkan perbelanjaan."— Presentation transcript:

1 TOURISM PELANCONGAN MGM4136

2 MALAYSIA

3 Kedatangan pelancong 2014 2014- Sejumlah 25.7 juta pelancong asing mengunjungi negara ini, dengan merekodkan perbelanjaan sebanyak RM65.44 bilion berbanding RM60.56 bilion pada 2012. Menteri Pelancongan dan Kebudayaan Datuk Seri Mohamed Nazri Abdul Aziz berkata jumlah perbelanjaan itu meningkat sebanyak RM4.89 bilion iaitu pertumbuhan 8.1 peratus, pada tahun 2014

4 SOURCES OF INTERNATIONAL TOURISM

5 Pelancongan Domestik Jumlah pelancong domestik pada 2012 meningkat sebanyak lapan peratus kepada 49.4 juta orang berbanding 45.7 juta pelancong pada 2011 manakala statistik tahun lalu sedang dikemas kini.

6 Pelancongan Domestik "Jumlah perbelanjaan pelancong domestik pada 2012 pula adalah sebanyak RM31.1 bilion, meningkat sebanyak 13 peratus berbanding tahun sebelumnya iaitu RM27 bilion,"

7 MINISTER OF TOURISM

8 Jabatan & Agensi Tourism Malaysia Arkib Negara Malaysia Perpustakaan Negara Malaysia (PNM) Jabatan Muzium Malaysia (JMM) Jabatan Warisan Negara Jabatan Kebudayaan dan Kesenian Negara (JKKN) Istana Budaya Akademi Seni Budaya dan Warisan Kebangsaan (ASWARA) Perbadanan Kemajuan Kraftangan Malaysia Lembaga Pembangunan Seni Visual Negara Malaysia Convention & Exhibition Bureau (MyCEB) Pusat Pelancongan Islam (ITC)

9 Langkah penggalakkan untuk sektor pelancongan termasuk, 2015 Pengecualian visa kepada pelancong dari China dari 1 oktober hingga 31 mac 2016

10 Isu: Post MH370 & MH17 Isu keselamatan menggugat kedatangan pelancong ke Malaysia, Malaysia Airline didalam proses untuk meningkatkan imej penerbangannya

11 Langkah penggalakkan untuk sektor pelancongan termasuk, 2015 membangunkan produk ikonik negara; termasuk memberi nafas baru kepada Muzium Negara, Tugu Negara dan Taman Tasik Perdana serta menambah baik ketersambungan dengan KL Sentral melibatkan kos RM1.1 bilion. Membangunkan produk pelancongan berasaskan kebudayaan dan warisan yang akan dilaksanakan melalui kaedah Perkongsian Awam-Swasta bermula tahun depan dengan dana pemudah cara sebanyak RM220 juta,

12 FORMS OF TOURISM RESORT TOURISM CITY TOURISM

13 FORMS OF TOURISM HISTORICAL TOURISM SPORTS TOURISM

14 FORMS OF TOURISM HEALTH TOURISM RURAL TOURISM

15 EMERGING: MEDICAL TOURISM

16

17 EMERGING: ISLAMIC TOURISM

18 POSITIVE TOURISM IMPACTS TOURIST EXPENDITURE JOBS

19 NEGATIVE TOURISM IMPACTS POLLUTION CROWDEDNESS

20 TOURISM IMPACTS ECONOMICS SOCIAL ENVIRONMENT

21 POSITIVENEGATIVE ECONOMI C TOURISM RECEIPT TOURISM REVENUE FOREIGN EXCHANGE EMPLOYMENT TOURISM BUSINESSES- SMALL AND MEDIUM INCREASE TAXES- OF GOVT INCOME OVER DEVELOPMENT OVER DEPENDENCE LEAKAGE PRICE INCREASE AS NUMBER OF TOURIST INCREASE- INFLATION LOW PAY TO THE LOCALS LOW RANKING JOBS TO LOCAL

22 SOCIALRECOGNITION TO LOCAL HISTORY, HERITAGE & CULTURE -ENHANCE FAMILY RELATIONSHIP -INCREASE KNOWLEDGE -PRESERVE LOCAL CULTURE -INCREASE RECREATIONAL FACILITIES COMMERCIAL VALUE CREATION SEX TOURISM BOOZING/DRUGS SECURITY/SAFETY/CRIME RATE INCREASE RESENTMENT BY LOCAL PEOPLE- SOCIAL GAP, CULTURE GAP, ECONOMIC GAP, XENOPHOBIA

23 ENVIRON MENT RECOGNITION TO BEAUTIFUL SCENERY, SCENIC -MAINTAIN GREEN LANDSCAPE -PRESERVATION OF TREES/BUILDING/STRUCTUR E -CREATION OF NATIONAL PARK -PROTECTION OF ENV. RESOURCE-REEFS/FORESTS/ -SUSTAINABLE PRACTICES- RECYCLE, POLLUTION; AIR, WATER, CROWDEDNESS/OVERCAPACITY -GRAFITY OF ROCKS -CONSTRUCTIONS ON ROCKS/ REEFS -REDUCE/DAMAGE REEFS/SIGHTINGS OF ANIMALS/ -EROSION -LITTER -LOCAL HERITAGE TREES DISSAPPEAR -

24 Source: Euromonitor International 2012

25 Slower economic growth affects growth of multiple categories in travel and tourism in 2013 Despite slower GDP growth during the review period, some consumers still preferred to travel but would rather choose to spend less during travelling. As such, they traded down to travel accommodation with lower prices or travelling with transportation at a cheaper cost, flying with low cost carriers such as Airasia to save on spending. Thus, the switch led to slower growth in certain categories, such as travel accommodation. On the contrary, economic factors led to higher growth in categories such as transportation, mainly boosted by the rising use of low cost carriers.

26 Missing flight MH370 causes uncertainties in travel and tourism On 8 March 2014, a Boeing 777-200ER flight operated by Malaysia Airlines went missing from the radar screen after less than an hour after departing from Kuala Lumpur International Airport (KLIA) on a route from Kuala Lumpur to Beijing. A multinational search effort was later carried out in the Gulf of Thailand and the South China Sea, extended to the Strait of Malacca and Andaman Sea. The mysterious disappearance of MH370 continued to confound search crews over its whereabouts, which in turn led to insecurity about travelling by air amongst most of the public. Such event has caused uncertainties in Malaysia travel and tourism

27 Growing number of online distribution channels identified Malaysia was ranked second in the world for its broadband penetration ranking by having its rate exceed 67% in 2013. Malaysia surpassed ASEAN countries such as Thailand, Vietnam, Philippines and Indonesia in terms of broadband penetration due to constantly upgraded infrastructures network in the country. Therefore, the online distribution channel is becoming rapidly tapped into by many players in travel and tourism, eyeing the potential group of the customer base which can be connected through the internet. In 2013, some leading travel and tourism players such as Airasia, Agoda, Expedia and Hertz were showing strong sales performance through its online websites. Malaysians who gradually show positive gratitude towards online shopping also tend to boasts demand in online sales.


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