1. Social TV: TV and the Internet of People Marie-José Montpetit, Ph.D. MIT Communications Futures Program MIT ILP Spring Conference – April 14 2009

2. Acknowledgements Natalie Klym and Emmanuel Blain, MIT Communications Future Program The Media Lab MAS962 community MIT ILP Spring Conference – April 14 2009

3. Our Initial Questions Isn’t TV social to begin with? How do you connect to your friends on TV? Is personalization the inverse of social TV? Is Social TV the “TV of the Future” MIT ILP Spring Conference – April 14 2009

4. Then

5. Now

6. +=? Next

7. Social TV Fundamentals Bring the Social Network to the living room  Originally IM, videoconferencing  Now: media sharing New television experiences ◦Immersive, immediate yet intimate TV without boundaries MIT ILP Spring Conference – April 14 2009

8. Go Beyond “me too TV”: Innovation at the Edge MIT ILP Spring Conference – April 14 2009

9. Two Trends Personalization ◦What I want, how I want it ◦Favorites and “personal channels” ◦TV on all my devices where ever I am Socialization ◦Watch what my friends are watching ◦Share ratings ◦Peer to peer ◦Common experiences MIT ILP Spring Conference – April 14 2009

10. The “Virtual” Operator Personalization enables social interactions –Defines your social “brand” –Shared devices, content and applications The Social Net starts performing the functions of a traditional operator: ◦“Channel” listing ◦Recommendations/ratings ◦Trust MIT ILP Spring Conference – April 14 2009

11. Current Examples Social TV applications on TV ◦Interactive  IM, video conference, weather/traffic widgets ◦Enhanced TV  Added metadata on watched content  Supplemental viewpoints ◦Plugins to watch TV on social network sites Social interactions on internet video ◦Hulu, CBS.com, ABC.com, Boxee etc. ◦Friends/community comments/ratings ◦ YouTube, Netflix MIT ILP Spring Conference – April 14 2009

12. Tools for the Creation of Social TV Experiences MIT ILP Spring Conference – April 14 2009

13. Technology Common platforms ◦Standards for middleware Agnostic Network Technology ◦IP (of course) ◦GPON/EPON and 4G ◦Network coding Security and privacy ◦Who accesses what? MIT ILP Spring Conference – April 14 2009

14. Mobility is about the (social) Experience MIT ILP Spring Conference – April 14 2009

15. Delivery Widgets ◦Connect the TV to a web application:  Currently associated with traffic, weather or advertising ◦Can be used to deliver information to the social TV viewers Electronic Program Guide ◦Use the social network context  Reflect the favorites of the network  Social network based “channel lineup”  Suggest additional content MIT ILP Spring Conference – April 14 2009

16. Can it Create Wealth? Redefine the TV offering to keep customers loyalty ◦Expand the service space to include value added services  health, retail, banking etc. It’s all about business innovation MIT ILP Spring Conference – April 14 2009

17. From “Me to We”: the social graph (thanks to Dave Reed) MIT ILP Spring Conference – April 14 2009

18. Emphasizing the “social “ in Social TV The “next 45 million”  Connects the “community” across generations and continents Use the TV as a familiar window on the Web MIT ILP Spring Conference – April 14 2009

19. Conclusion Is the future of TV social? Social TV = TV 2.0? MIT ILP Spring Conference – April 14 2009

20. marie@mjmontpetit.com mariejo@media.mit.edu MIT ILP Spring Conference – April 14 2009