1. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 1 Writing for Publication 6.1 6.1Identifying the Central Point 6.2 6.2Writing Inverted Pyramid Stories 6.3 6.3Writing the Body of Stories 6

2. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 2 Identifying the Central Point Identify the central point of a news story. Write the summary lead. 6.1 GOALS

3. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 3 Identifying the Central Point central point Five W’s and an H summary lead 6.1 KEY TERMS

4. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 4 Identifying the Central Point Central point Most important information Information will have most impact

5. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 5 Five W’s and an H Who? What? When? Where? Why? How?

6. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 6 Who? Who is the story about?

7. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 7 What? What happened or is going to happen? What event or occurrence is the story about?

8. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 8 When? When did the event or occurrence take place, or when will it take place?

9. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 9 Where? Where did the event or occurrence take place, or where will it take place?

10. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 10 Why? Why did the event or occurrence take place? What circumstances led up to it?

11. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 11 How? How did it happen? What makes this story newsworthy?

12. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 12 Checkpoint How do you identify the central point of a story? ANSWER Ask yourself the Five W’s and an H— who, what, when, where, why and how—to find the most important point of the story.

13. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 13 The Summary Lead Writing the summary lead Alternative leads Using free writing to get started

14. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 14 Checkpoint How do you write a summary lead? ANSWER You summarize the story in a clear, factual first paragraph. Include answers to who, what, when, where, why and how.

15. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 15 Writing Inverted Pyramid Stories Understand inverted pyramid construction. Apply journalistic style to stories. 6.2 GOALS

16. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 16 Writing Inverted Pyramid Stories wire service Linotype copy Associated Press style 6.2 KEY TERMS

17. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 17 Inverted Pyramid History Telegraph Wire services Linotype Technology Cold type

18. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 18 The summary lead answering the Five W’s and H Details that support the lead and additional facts The Upside Down Approach Conclusion Details Least important information No ending required. The bottom of the story may get cut for space. INVERTED PYRAMID Least important information

19. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 19 The Pyramid and the Web Inverted pyramid and electronic publications “Scan and land” Updating stories

20. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 20 Checkpoint Explain how to write an inverted pyramid story. ANSWER Start upside down with a conclusion-like summary lead, followed by supporting facts.

21. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 21 Applying Journalistic Style Journalistic style for print and electronic news Journalistic style for broadcast news Grammar, punctuation, spelling and word usage

22. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 22 Checkpoint Why do all journalists follow the same style? ANSWER To have consistency in the style within stories and within the news organization

23. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 23 Writing the Body of Stories Identify narrative, hourglass and focus styles. Understand how to achieve tightly written news and feature stories by writing short. 6.3 GOALS

24. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 24 Writing the Body of Stories narrative style hourglass style focus style nut graph kicker 6.3 KEY TERMS

25. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 25 Narrative, Hourglass and Focus Styles Narrative style Hourglass style Focus style

26. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 26 Checkpoint What are the three parts of an hourglass structure? ANSWER The hourglass structure has the top or summary lead; the turn, or transition paragraph; and the narrative, the chronological story.

27. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 27 Writing Short Organize and focus Tips for writing short Checklist for writing short

28. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 6 Slide 28 Checkpoint Name three things you can do to write short. ANSWER Some things you can do to write short include: Do the research and reporting Organize or outline Simplify every sentence Cut clutter Use the best quotes Be precise with words and details.