1. Sport/Event Trends SEM 2 – 1.09 SEM 2 – 1.09 Acquire information to guide business decision-making

2. 2014 Digital Marketing Trends Video (1:51 Minutes) https://www.youtube.com/watch?v =BnwNcX9g4o4 https://www.youtube.com/watch?v =BnwNcX9g4o4

3. Top 5 Tech Trends 1. iBeacon – allows marketers/businesses to send messages directly to a fan’s smart phone 2. Teams/Organizations becoming News Station  ACC Network 3. App Communities within Social Media 4. Wearable Technology (Google Glass) 5. Content Marketing

4. Sports Venues Evolving into Entertainment Centers PSL/LTR – Permanent Seat License & Lifetime Ticket Rights sells on the rise! Why? To increase revenue! Show Me The Money!

5. Carolina Hurricanes Hockey NC State Basketball Disney on Ice Concerts Club seating with personal TVs PNC Arena – One example of a sports venue – also used for entertainment venue

6. Generates revenue source Growing Demand for Permanent Seat Licenses (PSL) and Premium Seating Tickets

7. The Fountain of Youth Sports! Major League Teams offer programs encouraging youth participation in their sport. Attracts more fans! Youth and their parents become more involved in sports and become a fan of their team. Marketing dollars - targeted at higher income individuals. *Youth camps are costly - sporting equipment, lessons, entry fees, memberships

8. Increased: Fan involvement & excitement Revenue for teams/organizations Exposure Brand awareness for teams & organizations Sponsor brand exposure Impact of current sport/event trends on marketing!

9. The Sports Industry “Keeping Up With The Trends” Video (1:12 min) https://www.youtube.com/ watch?v=JL9GkIEHDQI https://www.youtube.com/ watch?v=JL9GkIEHDQI