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SEM II O BJECTIVE 1.09 Identify Sport/Event Trends.

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Presentation on theme: "SEM II O BJECTIVE 1.09 Identify Sport/Event Trends."— Presentation transcript:

1 SEM II O BJECTIVE 1.09 Identify Sport/Event Trends

2 I DENTIFY C URRENT T RENDS IN SEM Top 5 Tech Trends in 2014 iBeacon – allows marketers/businesses to send messages directly to a fan’s smart phone (MLB 2014) Teams/Organizations becoming News Station ACC Network Smaller App Communities within Social Media (Fancred, OverDogg) Wearable Technology (Google Glass) Content Marketing - “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”

3 I DENTIFY C URRENT T RENDS IN SEM Increased use of social media (Twitter, Instagram, Facebook, etc) Market/promote Live updates during events News articles Fan interaction Increased use of Celebrities Multi-million dollar endorsement contracts Non-sports related products Increased Social Responsibility Involvement in local community by teams & athletes Carolina Junior Hurricanes Hockey sponsored by Carolina Hurricanes (showcase at certain NHL games, increases tickets sales) Gamification Fun/Interactive Fan Loyalty Reward Programs Increase in Female Fans

4 I DENTIFY C URRENT T RENDS IN SEM Sports venues becoming Entertainment venues Kenny Chesney Stadium Tours PNC Arena Carolina Hurricanes Hockey NC State Basketball Disney on Ice Concerts Club seating with personal TVs PSL/LTR – Permanent Seat License & Lifetime Ticket Rights Increased revenue source for teams/organizations Fans buy the “right” the buy tickets More expensive than regular tickets Makes seat a “premium” seat, not just for regular fans

5 I MPACT OF C URRENT T RENDS INCREASED FAN INVOLVEMENT & EXCITEMENT Especially with use of social media Increased revenue for teams/organizations Increased exposure & brand awareness for teams/organizations Ability to reach new markets (Ex: female fans) Increased exposure & brand awareness for sponsors

6 I MPORTANCE OF I DENTIFYING T RENDS Stay on top of current changes in market Maintain competitive advantage with other teams/organizations Increase revenue Increase brand awareness & exposure Build relationships with fans

7 S OURCES OF S/E T REND I NFO FANS, Athletes, Sponsors Internet Professional Organizations NACMA – National Association of Collegiate Marketing Administrators IAVM – International Association of Venue Managers Marketing Organizations SMA – Sports Marketing Association AMA – American Marketing Association SPORTSIG – AMA Sports & Special Event Marketing Special Interest Group


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