1. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy Surveying the Digital Future: The Impact of the Internet The Second Year Data Jeffrey Cole, Ph.D. Director, UCLA Center for Communication Policy CNNIC July 22, 2002 Beijing, China

2. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy Lost Research Opportunity A Longitudinal Study of Television, beginning in 1948 could have found –Where the time for television came from –How it affected … consumer behavior, connection to the civic process, desire to travel, career goals and much else

3. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy We are undertaking the study of the Internet that should have been conducted on television in the late 1940s

4. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy International Focus Transformation role of technology is not solely an American phenomenon Penetration rates higher in Scandinavia Singapore will be first fully wired nation

5. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy Year One-2000  United States  Italy  Singapore  Sweden  Hong Kong  Japan  Taiwan

6. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy Year Two Asia  Korea  Macao  Australia  China

7. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy Year Two Europe  Germany  Hungary  Britain  Finland  France  Spain

8. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy Beyond Year Two  Israel  Brazil  Chile  India  Egypt  Canada  Venezuela  Iran

9. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy About how many hours per week do you use the Internet Chart R36

10. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy Do you use the Internet? Chart JF

11. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy How would you rate your ability to use the Internet? Chart R67

12. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy How many hours per week do you use the Internet for... Chart

13. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy Media Use and Trust

14. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy How many hours of your leisure time do you spend … Chart

15. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy When you are using the Internet, do you typically do any of the following activities at the same time? Chart DEF156

16. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy How important to you is the Internet as a source of information Chart DEF132

17. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy How much of the information on the Internet do you think is reliable and accurate? Chart DRF3

18. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy Consumer Behavior

19. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy If a free service I was using on the Internet turned into a pay service, I would continue to use it if the price was reasonable Chart K101

20. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy Have your Internet purchases reduced your purchases of similar products and services from local retail stores? Chart K74

21. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy How concerned would you be about the security of your credit card data when, or if, you bought something online? Chart DRF40

22. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy Communication Patterns

23. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy Do those under 18 in your household spend … Chart R45

24. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy Does anyone under 18 in your household get punished by being denied access to … Chart JF22

25. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy In your opinion, have the grades of those under 18 in your household … Chart JF1

26. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy It is easier for me to meet people online than in person Chart DEF12

27. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy I have multiple screen names and each name has its own personality Chart DEF16

28. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy On the Internet, I share intimate details of my life that I would generally not reveal in person Chart DEF8

29. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy Because of your Internet access at work, do you feel that you are … Chart DRF21

30. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy Does your employer monitor the content of your email at work … Chart DRF23

31. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy Social and Psychological Effects

32. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy How has the use of the Internet changed the amount of time you spend with the following activities Chart

33. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy Special Mid-Year Survey The Impact of September 11

34. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy How did you first learn about the incidents of September 11?

35. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy After you first learned of the events of September 11, where did you first turn for further information?

36. The UCLA Internet Report 2001 Surveying the Digital Future The UCLA Internet Report 2001: “Surveying the Digital Future”, UCLA Center for Communication Policy Increases in Use of Different Media during the Week of September 11