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Consensus Adspend Forecast May 2010. Consensus Forecast: Total Advertising Expenditure Source: Warc ‘Consensus Forecast May 2010’ Current prices, y/y.

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Presentation on theme: "Consensus Adspend Forecast May 2010. Consensus Forecast: Total Advertising Expenditure Source: Warc ‘Consensus Forecast May 2010’ Current prices, y/y."— Presentation transcript:

1 Consensus Adspend Forecast May 2010

2 Consensus Forecast: Total Advertising Expenditure Source: Warc ‘Consensus Forecast May 2010’ Current prices, y/y % change 20102011 Australia 3.93.8 Brazil 11.16.8 Canada 3.23.7 China 12.615.5 France 1.12.1 Germany 0.3 India 11.212.5 Italy -1.21.7 Japan -1.8-0.9 Russia 8.710.8 Spain -1.21.6 UK 1.62.8 US -0.11.9 Global2.83.8

3 Consensus Forecast: Newspaper Advertising Expenditure Source: Warc ‘Consensus Forecast May 2010’ Current prices, y/y % change 20102011 Australia 2.31.4 Brazil 9.24.4 Canada -4.1-2.0 China 2.31.7 France -2.4-1.3 Germany -2.2-0.5 India 9.712.8 Italy -6.80.3 Japan -5.9-6.6 Russia 7.610.3 Spain -6.1-1.7 UK -3.6-0.6 US -10.6-3.9

4 Consensus Forecast: Magazine Advertising Expenditure Source: Warc ‘Consensus Forecast May 2010’ Current prices, y/y % change 20102011 Australia -0.61.4 Brazil 8.45.7 Canada -0.41.2 China 6.8 France -4.1-2.6 Germany -3.5-1.7 India 8.310.4 Italy -7.8-0.1 Japan -6.0-2.7 Russia 7.711.0 Spain -5.3-4.0 UK -3.2-1.2 US -6.0-2.0

5 Consensus Forecast: Television Advertising Expenditure Source: Warc ‘Consensus Forecast May 2010’ Current prices, y/y % change 20102011 Australia 5.54.2 Brazil 11.26.4 Canada 3.31.1 China 11.912.2 France 1.31.6 Germany -0.4-0.1 India 12.212.0 Italy -0.70.3 Japan -1.6-0.2 Russia 11.213.0 Spain -2.80.7 UK 2.62.7 US 3.71.5

6 Consensus Forecast: Radio Advertising Expenditure Source: Warc ‘Consensus Forecast May 2010’ Current prices, y/y % change 20102011 Australia 1.22.1 Brazil 8.46.4 Canada 3.03.9 China 8.29.1 France 0.21.1 Germany -0.50.2 India 14.413.0 Italy -1.40.8 Japan -4.4-3.5 Russia 6.99.4 Spain -0.7-0.5 UK -0.8-1.7 US 1.7

7 Consensus Forecast: Cinema Advertising Expenditure Source: Warc ‘Consensus Forecast May 2010’ Current prices, y/y % change 20102011 France3.35.6 Germany-3.50.5 Italy-7.10.2 Spain-7.2-3.5 UK-0.11.7 US5.57.5

8 Consensus Forecast: Outdoor Advertising Expenditure Source: Warc ‘Consensus Forecast May 2010’ Current prices, y/y % change 20102011 Australia 7.03.7 Brazil 8.34.2 Canada 5.53.7 China 9.911.9 France 0.41.5 Germany -2.30.3 India 6.812.7 Italy -4.1-0.6 Japan -2.0-1.2 Russia -0.512.8 Spain -2.5-0.9 UK 2.44.1 US 1.95.4

9 Consensus Forecast: Internet Advertising Expenditure Source: Warc ‘Consensus Forecast May 2010’ Current prices, y/y % change 20102011 Australia 13.312.0 Brazil 23.420.2 Canada 18.317.7 China 28.639.9 France 9.79.9 Germany 9.310.0 India 28.618.1 Italy 12.715.9 Japan 6.58.1 Russia 22.123.4 Spain 11.513.4 UK 6.65.6 US 10.213.5

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